Sr. Manager, Trade Marketing, Premium Channels
Listed on 2026-08-07
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Marketing / Advertising / PR
Marketing Management, Marketing Strategy, Digital Marketing, Sales & Marketing -
Sales
Sales & Marketing
Location: CA, US
Work Arrangement: Hybrid
Location: Calabasas, CA
Reports to: Head of Chanel Trade Marketing Pro Hair
Scope/Brands: Wella Professional Color & Care, Nioxin, Sebastian, Briogeo, any other brands added to Pro Hair
Direct Reports: 1
ABOUT THE WELLA COMPANYWE enable individuals to look, feel, and be their true selves. Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves.
As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
At Wella, we want to be the best partner to our professional retailers, distributors, salons, and consumers. The Senior Manager, Channel Trade Marketing‑Premium Retail Channels is responsible for leading channel‑specific trade marketing strategies and execution across premium retail consumer channel partners including Ulta Beauty, Sephora, Nordstrom, Target and other premium professional haircare retailers. This role serves as the key commercial marketing lead for channel activation, translating overarching brand go‑to‑market (GTM) strategies into tailored retailer‑specific programs that drive sales growth, brand visibility, and customer engagement.
Reporting to the Head of Channel Trade Marketing, this role partners closely with Brand Marketing, Brand Trade Marketing, Sales, Education, Ecommerce, Creative, and external retail partners to deliver best‑in‑class trade initiatives. The Sr. Manager will oversee one Trade Marketing Specialist and play a critical leadership role in annual planning, retailer launches, promotional strategy, visual merchandising, and in‑store activation.
This position requires a balance of strategic thinking, retailer expertise, cross‑functional collaboration, and operational excellence within the premium retail consumer channels, beauty and professional haircare space.
KEY RESPONSIBILITIES- Develop and execute channel‑specific trade marketing strategies aligned with overall brand objectives and commercial goals.
- Lead retailer marketing plans for key accounts including Ulta Beauty, Sephora, Nordstrom, and premium salon/professional retail partners.
- Translate brand GTM campaigns into impactful retailer‑specific programs, promotions, and launch support.
- Drive excellence in retailer activations including in‑store merchandising, sampling, seasonal campaigns, retailer‑exclusive programs, events, and digital amplification.
- Ensure strong alignment between brand priorities and retailer business objectives.
- Partner closely with Sales/Account teams to support joint business planning and retailer growth strategies.
- Participate in retailer meetings and planning sessions as the marketing lead for assigned channels.
- Develop compelling retailer storytelling, sell‑in support materials, and presentation decks for launches and promotional initiatives.
- Identify opportunities to improve visibility, conversion, and share growth across retail partners.
- Monitor competitive activity, retailer trends, and prestige beauty best practices to inform channel strategy.
- Collaborate across Brand, Brand Trade marketing, Education, Digital and Social Teams to provide best‑in‑class sell in and through strategies to meet both Wella Company and retailer specific sales and growth targets.
- Collaborate with Brand Trade Marketing to adapt national campaigns and category priorities for retailer-specific needs.
- Partner with Ecommerce, Creative, Visual Merchandising, Education, and Operations teams to ensure flawless execution.
- Coordinate launch timing, retailer toolkits, assets, sampling, and educational support across channels.
- Manage promotional calendars and retailer‑specific marketing investments.
- Track and analyze program performance, sales impact, ROI, and key channel metrics.
- Leverage consumer, retailer, and…
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