Associate Director for Annual Giving Campaigns and Donor Experience

Associate Director for Annual Giving Campaigns and Donor Experience Job Summary

The Associate Director for Annual Giving for Campaigns and Donor Experience is responsible for the strategic planning, execution, and evaluation of annual giving campaigns and donor communications. The Associate Director leads the development and implementation of multi-channel solicitation strategies and ensures a cohesive, donor-centered approach to messaging and engagement. The Associate Director oversees the annual appeal calendar, manages the creation of all donor-facing content, and ensures consistency and quality across print, email, and digital communications.

The role plays a central part in shaping the donor experience by leading stewardship, retention, and re‑engagement strategies designed to increase donor loyalty and lifetime value.

In addition, the position manages key programmatic campaigns, including faculty/staff giving, senior class gift, and parent giving initiatives, and is responsible for promoting matching gift opportunities to maximize donor impact. The incumbent exercises independent judgment in campaign planning, messaging development, and donor engagement strategy, and collaborates closely with digital engagement and data staff to ensure effective targeting, execution, and performance analysis.

• Develop and implement comprehensive annual giving campaign strategies across direct mail, email, digital, and crowdfunding channels
• Create, maintain, and manage a detailed annual appeal calendar, coordinating multiple solicitations across audiences and channels to ensure appropriate timing, frequency, and alignment
• Determine campaign strategies, including audience targeting, segmentation approach, messaging themes, and solicitation timing
• Integrate Day of Giving and other major campaign initiatives into the overall annual giving strategy, ensuring alignment with broader goals and priorities
• Coordinate campaign execution across internal stakeholders to ensure consistency and effectiveness
• Monitor campaign performance metrics and recommend adjustments to improve donor participation, retention, and revenue outcomes
• Lead development of all donor-facing communications, including solicitations, stewardship messaging, campaign narratives, and digital content
• Write, edit, and proof content for print, email, crowdfunding, and digital platforms, ensuring clarity, consistency, and effectiveness
• Develop and execute messaging strategies for major campaigns, including Day of Giving, ensuring cohesive and compelling communications across channels
• Design and produce digital assets such as email graphics, campaign visuals, and basic marketing materials using appropriate tools
• Coordinate with Strategic Communications and Marketing to ensure alignment with university branding and messaging standards
• Manage production timelines and deliverables for print and digital materials, including coordination with external vendors
• Develop and implement donor stewardship strategies, including acknowledgment communications, recognition efforts, and impact messaging
• Design and execute retention and re‑engagement campaigns targeting key donor segments, including LYBUNT, SYBUNT, and multi‑year loyal donors
• Support development of recurring giving and donor upgrade strategies to increase donor lifetime value
• Ensure that all campaigns, including Day of Giving, reflect a consistent and donor‑centered experience across all touchpoints
• Monitor donor engagement trends and recommend enhancements to improve satisfaction and long‑term engagement

• Working knowledge of, or the ability to develop proficiency in, the appropriate and ethical use of emerging technologies, including artificial intelligence (AI), in higher education and administrative contexts
• Ability to apply emerging technologies to support operational effectiveness, data‑informed decision‑making, and service delivery to students, faculty, and staff
• Demonstrated ability to support continuous improvement and organizational learning through the responsible application of technology within assigned areas of responsibility
• Ability to evaluate potential…