Digital Channel Email Production Manager

Job Title:

Digital Channel Email Production Manager

The Digital Channel Email Production Manager plays a key role in shaping modern digital experiences by overseeing the planning, coordination, and hands‑on execution of email and lifecycle marketing campaigns. This position sits within a broader data, digital, and analytics function and focuses on delivering seamless, personalized, and compliant communications that support brand and customer engagement objectives. The role bridges marketing strategy and campaign execution, driving operational discipline, effective coordination, and continuous improvement across marketing, product, execution, and agency teams.

While the primary focus is on email production and campaign delivery today, the position also contributes to strengthening processes, platforms, and capabilities that enable more connected lifecycle and omnichannel customer experiences over time.

• Plan, coordinate, and execute email and lifecycle marketing campaigns, ensuring alignment with experience design, compliance standards, and technical execution requirements.
• Manage the full email production cycle from intake and creative handoff through campaign setup, segmentation, QA, UAT, approvals, deployment, and post‑launch monitoring.
• Support ongoing optimization of email and lifecycle campaigns, using performance data and best practices to improve engagement and conversion.
• Collaborate closely with marketing teams, product owners, execution teams, analytics partners, and external agencies to prioritize, coordinate, and deliver campaigns that support broader customer journey objectives.
• Lead operational delivery for multiple simultaneous projects, balancing business priorities, stakeholder expectations, ambiguity, and technical constraints.
• Ensure all campaigns adhere to defined milestones, approval processes, and compliance requirements throughout the production lifecycle.
• Design, document, and continuously improve toolkits, standards, and processes related to email and lifecycle campaign production.
• Maintain comprehensive documentation on requirements, production workflows, channel best practices, campaign calendars, and playbooks.
• Act as a primary point of contact for internal teams and vendors, facilitating clear communication and effective coordination across stakeholders.
• Apply change management practices to drive sustainable adoption of new tools, processes, and systems within the digital marketing ecosystem.
• Support the execution of multichannel and omnichannel lifecycle programs that contribute to cohesive and connected customer journeys.
• Assist with activating above‑campaign digital marketing initiatives through channel‑specific experiences and support product or campaign optimization pilots.
• Ensure all campaign activities comply with relevant regulatory and compliance frameworks, particularly in regulated industries such as healthcare.
• Leverage familiarity with omnichannel systems and tools, including workflow platforms, campaign automation solutions, CRM, and content management systems, to enhance operational efficiency.

• Minimum of 5+ years of experience in marketing, digital marketing, or marketing automation roles with a strong focus on email and lifecycle campaign execution.
• Robust hands‑on experience in marketing automation, including end‑to‑end management of email marketing and lifecycle marketing campaigns, from setup and segmentation through QA, optimization, and performance monitoring.
• Proven experience executing email marketing campaigns with exposure to lifecycle marketing programs, triggered communications, and customer journey activation.
• Practical experience using marketing automation tools such as Adobe Journey Optimizer, Salesforce Marketing Cloud (SFMC), Braze, or Iterable.
• Experience working with analytics platforms to monitor campaign performance and inform optimization decisions.
• Strong project management skills to lead operational delivery, manage timelines, and ensure efficient utilization of resources across multiple concurrent projects.
• Excellent communication and collaboration skills to effectively align cross‑functional teams and enterprise stakeholders.
• Experience working in healthcare or other highly regulated environments, with an understanding of the constraints and requirements these industries entail.
• Strong understanding of compliance and regulatory frameworks as they relate to campaign management and digital communications.

• Experience with Adobe Journey Optimizer (AJO) is highly preferred and considered a strong advantage.
• Prior