Head of Growth - DTC​/eCommerce

Performance Creative Lead

We are Folqs, a fast-growing D2C supplement brand in the United States (colostrum + beef organs). We're scaling fast - paid media, advertorials, landing pages, full funnels - and have built everything in-house.

We're looking for someone to own our entire performance creative system - from research and messaging to creative production, testing, and scaling winners across Meta, Google, Tik Tok, and advertorial funnels.

You'll have significant ownership over our creative strategy and will work directly with the founders to shape the direction of our customer acquisition efforts.

This is not a branding, social media, or content marketing role. We're looking for someone who has built and scaled direct-response paid acquisition creatives for D2C/eCommerce brands and is obsessed with performance.

• Creative strategy across all platforms:
  Meta, Google, advertorials, Tik Tok paid (Spark Ads + whitelisted creator content)
• Full funnels: landing pages, advertorials, VSLs, email sequences
• Research angles hooks: customer reviews, surveys, Reddit, competitor ad libraries
• Creative briefs for editors, UGC creators, and designers
• Scripting + copy oversight: you write or heavily edit scripts, headlines, and page copy
• Daily performance reads on hook rate, ROAS, thumbstop rate, CTR, creative fatigue, and other key metrics - you decide what to kill, scale, and iterate
• Production pipeline: sourcing UGC creators, managing editors, and ensuring a consistent pipeline of fresh creative assets ready for testing
• Structured testing frameworks - one variable at a time

Success in this role is measured by improvements in ROAS, CPA, hook rate, CTR, creative win rate, and the speed and quality of creative testing and iteration.

• 4–6+ years of experience creating performance creatives for D2C/eCommerce brands or eCommerce agencies (not B2B, not a generalist)
• Deep direct-response background - you understand customer psychology, hooks, messaging frameworks, and how to turn insights into high-converting creatives
• Fluent in Meta and at least one of the following:
  Google, Tik Tok Paid, or advertorial syndication (Outbrain/Taboola)
• You've owned a creative pipeline end-to-end - from research and strategy through production, launch, and performance analysis
• Strong written English - you write or heavily edit creative briefs, scripts, headlines, and landing page copy
• A hands-on operator. Not a deck-maker. Not a strategist who hands ideas off to someone else to execute.
• You use AI daily to accelerate research, messaging, scripting, creative ideation, and operational workflows. AI fluency is non-negotiable.
• Comfortable working closely with founders in a fast-paced environment and incorporating feedback quickly
• Experience collaborating with video editors, designers, and UGC creators to bring winning concepts to life
• Bonus:
  Experience with creative analytics and research tools such as Motion, Foreplay, Meta Ads Library, Triple Whale, Northbeam, or similar platforms
• Bonus:
  Understanding of FTC compliance

• Fully remote
• Minimum 6-hour overlap with US Eastern Time (10:00 AM–4:00 PM ET)