TikTok Operations Specialist

Tik Tok Shop Operations Specialist

Sunny Health & Fitness is looking for a detail-oriented and platform-savvy Tik Tok Shop Operations Specialist to own the day-to-day health and performance of our Tik Tok Shop presence. This is a hands-on, execution-focused role for someone who lives inside

Seller

Center, understands how the platform works at a deep level, and takes pride in keeping every moving part running cleanly. You know what a goodshophealth score looks like, you canoptimizea PDP in your sleep, and you understand that the difference between a good affiliate program and a great one is in the follow-through. Ifyou'resomeone who gets genuinely excited about platform mechanics, campaign setups, and building systems that scale — this role was built for you.

• Own and monitor Tik Tok Shop health scores daily —identify flags, resolve violations, andmaintainthe account in good standing at all times

• Conduct regular shop audits to ensure listings, pricing, inventory, and product information areaccurateand complete across all active SKUs

• Manage andmaintainproduct catalog integrity — titles, descriptions, attributes, images, and categorization aligned with platform best practices

• Proactivelyidentifyand resolve any listing issues, policy violations, or fulfillment flags before theyimpactshop health

• Write and optimize
  
  Product Detail Page (PDP) copy — titles, bullet points, descriptions, and keywords — with a clear focus on Tik Tok Shop SEO and search discoverability

• Research and apply relevant keywords, trending search terms, and competitor benchmarks to improve organic product visibility

• A/B test PDP variations toidentifyhighest-converting copy, imagery, and pricing combinations

• Maintain a structured PDP optimization tracker and report on improvements and ranking changes over time

• Build and manage automated campaigns, promotional rules, and pricing strategies within Seller Center's marketing tools

• Set up andoptimizecustomer segments for targeted promotions, coupons, flash deals.

• Leverage Seller Center's full suite of marketing tools — vouchers, bundle deals, free shipping thresholds, and limited-time offers — to drive conversion and GMV

• Monitor campaign performance data and make ongoing optimization decisions based on ROAS, CTR, conversion rate, and GMV

• Coordinate Sunny's participation in Tik Tok Shop platform campaigns — Deal For You  Days, Super Brand Days, seasonal events, and any invite-only promotional windows

• Prepare all required assets, listings, pricing, and inventory commitments ahead of campaign deadlines

• Track and report campaign performance post-event with structured recaps and key takeaways

• Maintain an ongoing campaign calendar so the team is never caught off guard by platform opportunities

• Manage the full affiliate program through the Tik Tok Shop Affiliate Center — from discovery and outreach to onboarding, product linking, sampling, and performance tracking

• Execute outreach to affiliates across all tiers — open collaboration, targeted collaboration, and premium/top-performing creators — with persistent, high-volume follow-through

• Develop and manage product showcase pages and affiliate-specific promotional setups to maximize content creation and conversion

• Review and approve or decline affiliate collaboration requests daily —maintaina clean and active roster

• Identify priority SKUs for seeding, match products to the right creator tier, track shipments, and follow up on content output

• Maintaina real-time sampling tracker showing who received what, when it shipped, expected content deadlines, and actual posting dates

• Monitor sample-to-video conversion rates and sample-to-GMV ratios by SKU to continuously refine the seeding strategy

• Coordinate with the warehouse and operations team on sample inventory levels to ensure outreach commitments are fulfillable

• Flag low-inventory SKUs early and adjust sampling priorities accordingly to prevent over-commitment

• Pull and organize weekly performance reports from…