Creative Director - Collabs and Partnerships

Creative Director - Collabs and Partnerships

Business Unit: Store Support Centre (SSC)

Time Type: Full‑time

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.

As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth‑focused environment for our people.

about this team

We are a crew of creatives centered in curiosity and craft, playfulness and purpose, bringing a new vision of wellbeing to life. We inspire and educate by meaningfully expressing the mind/body/community connection. In our role to drive brand distinction around the world, we focus on distinction through rich storytelling, embracing long‑term concepts, and obsessing our craft.

core responsibilities

The Global Brand Creative Director – Collabs and Partnerships leads the creative vision, strategy, art direction, and execution for lululemon’s global collaborations. This leader elevates brand storytelling across campaigns, activities, branded initiatives, identity, and omni‑channel experiences. They guide internal teams and external agencies to ensure every creative expression is distinctive, consistent, and aligned with lululemon’s purpose, aesthetic, and long‑term brand vision.

This role requires a visionary creative leader who thrives at the intersection of culture, sport, fashion, and community — and who can translate that energy into breakthrough creative work that drives brand love, cultural relevance, and business impact.

Elevate lululemon’s global brand creative output across campaigns, activities, branded initiatives, identity, and omni‑channel experiences, with a dedicated focus on the Partnerships and Collaborations portfolio.

Champion creative excellence and ensure all work reflects lululemon’s values, aesthetic, and long‑term brand vision.

Lead the overall creative direction and art direction for collaboration‑driven storytelling.

Define and evolve lululemon’s creative strategy across activities and platforms to strengthen brand distinction, cohesion, and cultural resonance.

Identify opportunities for creative consistency across channels, ensuring unified brand expression globally and regionally.

Build creative frameworks that support scalable storytelling across diverse collaboration partners.

Partner with Brand Strategy to define and shape brand and product storytelling opportunities that deepen connection and drive relevance.

Use market trends, consumer insights, and competitive landscape analysis to inform and elevate creative direction.

Translate cultural, sport, and fashion signals into compelling narratives that differentiate lululemon’s collaborations.

Lead the art direction for all collaboration‑related creative, ensuring visual storytelling is elevated, cohesive, and reflective of lululemon’s aesthetic standards.

Direct the look, feel, and visual identity of campaigns, shoots, and omni‑channel experiences— from concept through final execution.

Guide teams in developing elevated visual systems that bring collaboration partners and lululemon’s brand values together in a distinctive, ownable way.

Ensure all visual expressions meet the highest standards of craft, clarity, and cultural relevance.

Identify, manage, and direct global creative agencies and partners, ensuring world‑class creative development and execution.

Provide clear direction, feedback, and alignment to external partners to deliver breakthrough creative work.

Maintain strong relationships with agencies and partners to support ongoing creative excellence.

Influence and collaborate with cross‑functional and regional executive teammates to…