Director of eCommerce & Growth

KEY RESPONSIBILITIES Performance Marketing & Channel Portfolio Strategy

• Lead performance marketing strategy and paid media investment across paid and owned channels including Meta, Google, You Tube, Tik Tok,affiliate sand emerging platforms.
• Own channel mix optimization, incrementality testing, and creative testing frameworks to scale efficient customer acquisition.
• Optimize channel mix using portfolio modeling to maximize incremental return and reduce cannibalization across DTC, wholesale, and marketplace channels.
• Champion rigorous experimentation across media, creative, audience segmentation, and landing experience.
• Evaluate own versus rent decisions across channel and platform investments.

• Oversee lifecycle marketing across email, SMS, loyalty, and CRM.
• Develop cohort-based strategies to improve repeat purchase rate and extend customer lifetime value.
• Build segmentation models that inform promotional targeting, merchandising, and personalization.
• Monitor churn, return behavior, and satisfaction metrics to inform revenue strategy.
• Analytics, Attribution & Marketing Effectiveness
• Own digital analytics and performance reporting across all ecommerce channels.
• Establish KPI frameworks including CAC, LTV, contribution margin, ROAS, retention cohorts, churn, and return rates.
• Champion incrementality testing and multi-channel attribution best practices.
• Partner with Finance to align marketing investments with revenue and margin goals.

• Own digital merchandising strategy, onsite storytelling, and conversion optimization.
• Drive improvements in conversion rate, average order value, product attachment, and customer satisfaction.
• Partner with Technology to implement personalization and testing capabilities that improve efficiency and customer experience.
• Maintain a disciplined testing roadmap that accelerates organizational learning.

• Partner closely with the Forecasting and Operation steam, and Finance to align demand generation with inventory planning and working capital efficiency.
• Integrate promotional planning, media investment, and product launch cadence into forward-looking demand forecasts tooptimizeinventory available.
• Provide proactive visibility on demand risk, revenue forecasting, and supply constraints

• 6+ years of progressive direct to consumer (D2C), digital, ecommerce leadership experience within high-growthretail and/or beauty categories.
• Proven track recordof scaling a digital revenue engine with disciplined CAC, LTV, and margin management.
• Deep expertise in performance marketing and paid media optimization at scale, including experience managing significant digital media budgets.
• Demonstrated experience managing pricing architecture and promotional trade-offs.
• Experience leading cross-functional teams across performance marketing, analytics, creative, engineering, and merchandising.
• Strong financial fluency and ability to translate marketing performance into enterprise value.
• Comfortable operating as both strategic leader and disciplined operator.
• CPG experience is mandatory.

This role offers the opportunity to lead the company’s primary revenue driver, shape the financial discipline of the digital business, and work in close partnership with executive leadership to scale Homecourt’s next chapter of growth.

• Competitive compensation
• Annual bonus
• 100% employer-covered health, dental, and vision insurance
• 401(k) with 4% company match
• Unlimited PTO, plus sick leave
• Generous parental leave
• Company holidays
• Hybrid work model based in Marina Del Rey
• Cell phone reimbursement
• 50% employee discount on all Homecourt products

We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ancestry, age, disability, medical condition, genetic information, marital status, veteran status, or any other status protected by applicable law.

Homecourt is committed to providing reasonable accommodation to qualified individuals with disabilities in the application or interview process, and for essential job functions. If you need assistanceor accommodation, please contact