Senior Manager, Consumer Marketing Strategy

The Senior Manager, Consumer Marketing Strategy leads the development of integrated marketing strategies that drive brand growth, customer consideration, and business performance.
Leading a high-performing strategy team, this role brings together cross-functional partners to shape major campaigns, solve complex business challenges, and help build a world-class marketing organization.
The Senior Manager serves as a strategic leader responsible for shaping Ford's consumer marketing direction across both near-term business priorities and long-term brand growth.
This role leads the development of integrated marketing strategies by bringing together Marketing Communications, Media, Creative, CRM, Analytics, Product Marketing, Consumer Insights, and agency partners around a common strategic vision.
The team defines the strategic approach behind major marketing campaigns and enterprise initiatives, integrating consumer understanding, competitive intelligence, marketplace trends, and performance analytics to align marketing investments with business objectives.

Requirements

• Bachelor's degree
• 10+ years of experience in marketing strategy, brand strategy, management consulting, or a related field.
• Experience developing integrated marketing strategies for consumer brands or experience in management consulting.
• Experience leading cross-functional initiatives and presenting recommendations to senior leadership.
• Experience leading and developing high-performing teams.
• MBA or advanced business degree.
• Automotive or other complex consumer industry experience.
• Experience in management consulting or strategic planning.
• Experience leading agency strategy engagements.

Core Competencies

Demonstrates expertise in developing integrated marketing strategies that drive brand growth and business performance, with a strong focus on cross-functional collaboration and leadership in high-performing teams.

Highest-signal resume keywords

• Integrated Marketing Strategy Development
• Cross-Functional Team Leadership
• Consumer Insights Analysis
• Management Consulting Experience
• Agency Strategy Engagement

ATS Optimization Keywords

Hard Skills

• Marketing Strategy
• Brand Strategy
• Performance Analytics
• Consumer Understanding
• Competitive Intelligence
• Strategic Planning
• Campaign Development
• Business Performance Metrics
• CRM Strategy
• Product Marketing

Soft Skills

• Leadership
• Collaboration
• Presentation Skills
• Problem Solving
• Strategic Thinking

Certifications & Qualifications

• Bachelor's Degree
• MBA or Advanced Business Degree

Industry Keywords

• Automotive Industry
• Consumer Marketing
• Complex Consumer Industry
• Marketing Communications
• Media Strategy