Manager, SMC Marketing – B2B

• Shape and execute the marketing strategy that supports SMC’s global growth goals, with a focus on mid-market advertiser acquisition and retention
• Lead and develop a team of marketers responsible for building multi-channel B2B marketing strategy that drive high-quality leads and support pipeline growth
• Guide the team’s strategy, prioritization, and execution while raising the bar on program quality, creativity, and impact
• Partner closely with Growth and Sales to identify priority audiences, improve lead quality, and create programs that help teams engage prospects and convert them more effectively
• Develop and execute campaigns across events, partner marketing, sales enablement, paid media, and other B2B-facing channels

• BS/BA degree or equivalent practical experience
• 8+ years of experience in B2B marketing, demand generation, growth marketing, partner marketing, field marketing, or a related field
• 2+ years of experience managing and developing high-performing teams
• Experience leading multi-channel marketing programs that support lead generation, pipeline development, and customer retention

Demonstrates expertise in shaping and executing B2B marketing strategies that drive lead generation and customer retention, while effectively managing and developing high-performing teams to achieve growth objectives.

• B2B Marketing
• Demand Generation
• Team Management
• Multi-Channel Marketing
• Lead Generation

• Marketing Strategy
• Campaign Development
• Pipeline Development
• Customer Retention
• Sales Enablement

• Leadership
• Creativity
• Collaboration
• Strategic Thinking

• Growth Marketing
• Field Marketing
• Mid-Market Advertiser Acquisition

• Paid Media
• Partner Marketing
• Event Marketing