Executive Director, Enterprise Investment Lead

• Lead strategies across media planning and activation to deliver client business objectives and drive innovative solutions
• Lead performance media for client acquisition, retention, and growth across Paid Digital, Search, Affiliate Marketing, and Social channels
• Serve as key point of contact for clients, internal Hearts and Science teams, creative agencies, OMG center, and external media/data partners
• Develop and expand relationships with internal, cross-agency, and strategic partners such as Google, Amazon, and Meta
• Act as a performance media subject matter expert and ensure teams and processes follow best practices
• Collaborate with Strategy, Marketing Science, and Analytics on innovation and capability development
• Monitor new partners and technologies to enhance media capabilities
• Promote data-driven decision-making using technology stack, partner, and internal data sources
• Advise on marketing platform tools, capabilities, and data to improve ROI
• Lead client transformation in digital and performance media strategy and execution
• Drive innovation using custom machine-learning algorithms, voice, and emerging media technologies
• Foster continual learning and support direct team members
• Integrate direct team members with cross-agency teams and upskill them in performance media channels
• Coach direct reports to deliver high standards and provide management support
• Improve processes, structure, and programs by challenging the status quo
• Establish and maintain effective client relationships
• Anticipate future trends and evolve performance media plans while protecting the bottom line

• 12+ years of media experience, preferably at an agency or consulting agency
• Track record of driving digital customer growth and revenue across paid media platforms for B2C and B2B brands
• Ability to develop and drive strategic media plans for large, complex organizations
• Strong people leadership, talent development, capability building, and culture development
• Track record of building and developing high-performing teams
• Experience using data analytics to provide customer insight, drive innovation, and improve efficiency and productivity
• Functional and technical knowledge and skills necessary to deliver in the role
• Strong project management and interpersonal skills
• Ability to take initiative in a challenging, fast-paced, multi-priority environment
• Client leadership capability through transformation
• Creative problem-solving and entrepreneurial spirit
• Strong understanding of media advertising and marketing technology

Demonstrates expertise in leading performance media strategies across digital channels, driving client acquisition and growth through data-driven decision-making and innovative solutions. Proven ability to build high-performing teams and foster client relationships while navigating complex media landscapes.

• 12+ Years Media Experience
• Digital Customer Growth
• Strategic Media Planning
• Data Analytics Expertise
• Client Leadership Capability

• Performance Media Strategy
• Digital Marketing
• Data Analytics
• Project Management
• Machine-Learning Algorithms
• Media Advertising
• Marketing Technology
• B2C and B2B Marketing
• Client Transformation
• Innovation Development

• People Leadership
• Talent Development
• Creative Problem-Solving
• Interpersonal Skills
• Initiative

• Media Planning
• Client Relationships
• Cross-Agency Collaboration
• Digital Media
• Performance Marketing

• Marketing Platform Tools
• Data Sources
• Emerging Media Technologies
• Analytics Tools
• Performance Media Channels