Campaign Marketing Manager

• Responsible for developing and producing the primary campaign deliverables, creative concepts, and the set of items defined in the strategic brief, ensuring consistency, quality, and on-time delivery in collaboration with external agencies
• Oversee internal or employee-facing communications strategy as appropriate for the scale and relevance of campaigns
• Proficient in designing prompts for AI, rapid iteration, and evaluating outputs
• Collaborate with cross-functional teams: audience marketing, field marketing, digital strategy, field enablement, as well as curriculum and certification programs, to align strategies, expected outcomes, and reporting
• Adopt an audience-centered approach at every stage of the lifecycle, understanding needs, preferences, behaviors, and demographic characteristics of target audiences to guide creation of relevant, impactful, and engaging content
• Develop creative campaign concepts — for example theme and visual identity — from ideation through execution, in collaboration with agencies
• Provide campaigns, resources, and execution playbooks to client-facing teams for rollout across global markets
• Manage the strategy and development of global nurture campaigns, focusing on the first 60 days after audience downloads and beyond
• Meet or exceed marketing return on investment (ROMI) targets, consistently leveraging data-driven analysis to inform decision-making
• Manage cross-functional communications, briefings, and quarterly business updates

• Bachelor’s degree or equivalent in marketing, communications, or equivalent professional experience
• Minimum of 5 years’ experience developing global marketing campaigns for a large enterprise
• Proficiency with campaign management tools (Draftr, Marketo, Airtable, CMT — Salesforce Campaign Management Tool, Allocadia)
• Knowledge of data analytics tools (Adobe Customer Journey Analytics, Power BI, Full Story) is a plus
• Proven experience using generative AI / machine learning (GenAI/ML) to accelerate campaign strategy, creative design, content variants, audience analysis and segmentation, channel optimization, and experience design (A/B, multivariate testing, incrementality)
• Demonstrated track record of influencing large, global, cross-functional teams from planning through execution
• Excellent written and verbal communication skills for creating customer-facing campaigns, resources, creative briefs, and strategic campaign presentations

Demonstrates expertise in developing and executing global marketing campaigns, leveraging data-driven analysis and generative AI to optimize strategies and enhance audience engagement. Proficient in managing cross-functional communications and delivering impactful creative concepts aligned with business objectives.

• Global Marketing Campaign Development
• Generative AI / Machine Learning Proficiency
• Campaign Management Tools (Draftr, Marketo, Airtable, CMT, Allocadia)
• Data Analytics Tools (Adobe Customer Journey Analytics, Power BI, Full Story)
• Excellent Written and Verbal Communication Skills

• Campaign Development
• Creative Concept Design
• Data-Driven Analysis
• Audience Analysis and Segmentation
• A/B Testing
• Multivariate Testing
• Incrementality Testing

• Collaboration
• Influencing Cross-Functional Teams
• Strategic Thinking

• Marketing Return on Investment (ROMI)
• Audience-Centered Approach
• Creative Briefs
• Campaign Resources
• Global Markets

• Draftr
• Marketo
• Airtable
• Salesforce Campaign Management Tool
• Allocadia
• Adobe Customer Journey Analytics
• Power BI
• Full Story