Growth Marketing Director

• Lead development, launch, and scaling of subscriber growth opportunities across emerging audiences, products, and markets
• Serve as marketing lead for international expansion, new subscription products, and audience development opportunities
• Identify CNN’s next growth opportunities and build go-to-market plans to drive subscriber and revenue growth
• Partner with Strategy, Research, Product, and Business Development teams to evaluate market opportunities and prioritize investments
• Develop business cases, audience strategies, and go-to-market recommendations
• Own end-to-end go-to-market planning for new products, audiences, and markets
• Develop positioning, messaging frameworks, audience segmentation, customer journeys, and launch plans
• Define pricing, packaging, promotional strategies, and value propositions
• Ensure launches have integrated marketing plans across acquisition, engagement, and retention channels
• Translate research and market intelligence into actionable audience strategies
• Develop target personas, segmentation frameworks, and customer value propositions
• Identify consumer needs, barriers, and motivations
• Partner with Analytics and Research to evaluate market potential and measure performance
• Brief and partner with Brand, Creative, Design, and Copy teams on campaign assets and experiences
• Coordinate launch activities across channels and touchpoints
• Partner with paid media, CRM, lifecycle, and channel teams on acquisition, onboarding, engagement, and retention campaigns
• Monitor performance and optimize strategies based on subscriber growth, engagement, and retention outcomes
• Establish repeatable growth playbooks for future audience and market expansion efforts
• Report to the VP, Growth Marketing and collaborate with Research, Strategy, Product, Editorial, Brand Marketing, Partnerships, and Analytics teams

• 8–12+ years of experience in growth marketing, product marketing, or go-to-market strategy
• Experience with in a subscription, streaming, media, technology, or consumer business
• Demonstrated success launching new products, entering new markets, or building new customer segments from strategy through execution
• Experience developing positioning, audience strategy, pricing, packaging, and integrated go-to-market plans
• Strong understanding of subscription economics, customer acquisition, lifecycle marketing, retention, and LTV optimization
• Experience partnering across Product, Research, Analytics, Creative, Editorial, and Engineering
• International marketing or market expansion experience strongly preferred
• Experience working in fast-paced, matrixed organizations with multiple cross-functional stakeholders
• Ability to identify commercial opportunities, size markets, prioritize investments, and translate business strategy into marketing plans
• Deep understanding of product positioning, messaging, audience segmentation, launch planning, and commercialization
• Ability to interpret quantitative research, qualitative insights, competitive intelligence, and customer behavior
• Experience partnering with design, copywriting, brand, and creative teams
• Ability to align Product, Editorial, Research, Analytics, Partnerships, and Marketing around shared objectives

Demonstrates expertise in growth marketing and go-to-market strategy, with a strong focus on audience development, product positioning, and integrated marketing plans. Proven ability to drive subscriber growth through data-driven insights and cross-functional collaboration.

• Growth Marketing
• Go-To-Market Strategy
• Audience Segmentation
• Product Positioning
• Subscriber Acquisition

• Market Expansion
• Integrated Marketing Plans
• Customer Lifecycle Marketing
• Pricing Strategy
• Launch Planning
• Audience Strategy Development
• Retention Optimization
• Quantitative Research Interpretation
• Commercialization
• Business Case Development

• Cross-Functional Collaboration
• Strategic Thinking
• Analytical Skills
• Communication
• Problem Solving

• Subscription Economics
• Consumer Business
• Media
• Streaming
• Technology

• CRM
• Analytics Tools
• Marketing Automation Platforms
• Paid Media
• Customer Journey Mapping