Director, US Patient Marketing

• Lead patient-facing media strategy, execution, analytics, and major innovation initiatives
• Own the full-funnel media ecosystem and ensure integrated, data-driven patient engagement across all channels
• Manage media planning, buying, optimization, performance measurement, audience targeting, and associated budget
• Define audience strategies using claims-based data, behavioral insights, contextual targeting, and first‑party data
• Own marketing and media metrics, measurement frameworks, and performance optimization
• Design and govern KPIs across media with consistent definitions and reporting standards
• Develop and maintain a unified measurement framework connecting digital engagement to patient outcomes
• Own patient dashboards and performance reporting
• Partner with Commercial Analytics and Data Science to integrate media, CRM, web, and claims-based data
• Develop and lead testing frameworks
• Translate complex data into actionable recommendations for brand strategy and investment decisions
• Drive continuous media performance optimization through structured learning agendas
• Lead evaluation, piloting, and scaling of emerging marketing technologies and capabilities
• Develop use cases across targeting, personalization, creative optimization, and analytics
• Partner with IT to enable operational capabilities, data infrastructure, and scalable marketing technology systems
• Improve automation, reporting efficiency, and predictive analytics
• Collaborate with Commercial Analytics, Market Research, Medical, Legal, Regulatory, Privacy, IT, and external agency partners
• Report directly to the US Patient Marketing Lead
• Contribute strategically while independently leading activities to execute the patient tactical plan

• Minimum 4+ years of U.S. pharmaceutical brand marketing experience
• Minimum 2+ years of experience managing/leading pharmaceutical patient media
• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Communications, or related field
• 10+ years of experience in pharmaceutical, biotechnology, or healthcare marketing
• Mature metrics governance and performance measurement framework
• 2+ years of hands‑on patient media experience in a pharmaceutical or healthcare setting
• Strong background in media analytics, attribution, testing, and performance optimization
• Experience working in highly regulated industries with MLR review processes
• Strong alignment between media investment and patient engagement outcomes
• Strong communication and stakeholder management skills
• Experience launching or supporting specialty, cardiovascular, or complex pharmaceutical brands
• Experience building omnichannel measurement frameworks
• Experience working with IT/data engineering teams on marketing technology infrastructure
• Experience in black box, REMS, rare disease, and/or specialty pharma is a plus
• MBA or advanced degree is preferred

Demonstrates expertise in leading patient-facing media strategies and analytics, with a strong focus on performance measurement and optimization in the pharmaceutical industry. Proficient in developing integrated, data-driven marketing frameworks that connect digital engagement to patient outcomes.

• Pharmaceutical Brand Marketing Experience
• Media Analytics and Performance Optimization
• Audience Targeting and Behavioral Insights
• KPI Development and Metrics Governance
• Collaboration with IT and Data Engineering Teams

• Media Planning
• Performance Measurement
• Data-Driven Patient Engagement
• Testing Frameworks
• Predictive Analytics
• Omnichannel Measurement Frameworks
• Attribution Analysis
• Claims-Based Data Utilization
• Contextual Targeting
• Budget Management

• Strong Communication Skills
• Stakeholder Management
• Strategic Thinking
• Collaboration

• MBA or Advanced Degree

• Pharmaceutical Marketing
• Healthcare Marketing
• Regulatory Compliance
• MLR Review Processes
• Specialty Pharma
• Cardiovascular Brands
• Complex Pharmaceutical Brands

• Marketing Technology Systems
• Patient Dashboards
• Data Infrastructure