Senior Manager, Brand Marketing

• Lead the continued evolution of the FOX One brand strategy, positioning, messaging architecture, and long-term brand vision.
• Champion a cohesive, premium brand experience across every consumer touchpoint, including marketing, product, CRM, social, partnerships, paid media, and owned channels.
• Develop strategic frameworks, messaging, brand guidelines, and governance that strengthen brand consistency and differentiation.
• Lead annual brand planning, integrated marketing roadmaps, and campaign calendars aligned to business priorities, product launches, tentpole events, and subscriber growth objectives.
• Partner with senior leadership to translate business priorities into long-term brand and campaign strategies.
• Identify consumer insights, competitive trends, and emerging opportunities that inform brand strategy.
• Lead the end-to-end strategy and execution of integrated marketing campaigns supporting subscriber acquisition, engagement, and retention.
• Develop marketing strategies around major sports, news, entertainment launches, seasonal initiatives, and other key business moments.
• Write strategic creative briefs and partner closely with Creative, Media, Product Marketing, CRM, Social, Editorial, Communications, Product, and Analytics teams to deliver integrated campaigns.
• Oversee campaign timelines, budgets, approvals, and cross-functional workflows to ensure successful execution.
• Evaluate campaign performance and translate insights into recommendations that improve creative effectiveness and marketing performance.
• Partner with Creative leadership to develop breakthrough creative platforms and integrated marketing experiences that reinforce FOX One's premium positioning.
• Provide strategic direction throughout the creative development process while maintaining a cohesive visual and verbal brand identity.
• Lead strategic relationships with creative, media, production, research, and influencer agency partners.
• Develop co-marketing initiatives with platform, distribution, and third-party partners that expand the FOX One brand while delivering mutual business value.
• Define brand KPIs and campaign success metrics in partnership with Analytics and Performance Marketing teams.
• Analyze campaign performance, consumer behavior, competitive activity, and market trends to identify growth opportunities.
• Lead executive campaign recaps, quarterly business reviews, and annual brand performance presentations.
• Mentor and develop Brand Marketing team members while fostering collaboration, creativity, and operational excellence.
• Build scalable marketing processes that improve cross-functional alignment and campaign execution.
• Serve as a trusted strategic partner across Product Marketing, Creative, Media, CRM, Social, Editorial, Communications, Product, Analytics, and executive leadership.

• 8+ years of experience in brand marketing, integrated marketing, consumer marketing, or a related field
• Proven success developing integrated marketing campaigns from strategy through execution
• Deep understanding of brand strategy, consumer positioning, creative development, messaging architecture, and go-to-market planning
• Experience leading highly cross-functional initiatives involving creative, media, product, analytics, and executive stakeholders
• Demonstrated success managing agency relationships and delivering high-impact integrated marketing campaigns
• Strong analytical skills with experience translating performance data into strategic recommendations
• Exceptional written, verbal, and presentation skills, including experience presenting to executive leadership
• Excellent organizational and project management skills with the ability to manage multiple complex initiatives simultaneously
• Experience mentoring team members and influencing cross-functional stakeholders without direct authority
• Passion for sports, news, entertainment, streaming, and building world-class consumer brands.

Demonstrates expertise in brand strategy, integrated marketing campaign development, and consumer insights analysis, with a strong focus on driving subscriber growth and engagement. Proven ability to lead cross-functional teams and manage agency relationships to deliver high-impact marketing initiatives.

• Brand Strategy Development
• Integrated Marketing Campaigns
• Consumer Insights Analysis
• Cross-Functional Leadership
• Performance Data Analysis

• Brand Positioning
• Messaging Architecture
• Campaign Planning
• Creative Brief Writing
• KPI Definition
• Market Trend Analysis
• Project Management
• Go-To-Market Planning
• Consumer Behavior Analysis
• Strategic Framework Development

• Exceptional Communication Skills
• Organizational Skills
• Mentoring
• Collaboration
• Creativity

• Consumer Marketing
• Brand Marketing
• Integrated Marketing
• Agency Management
• Subscriber Acquisition
• Sports Marketing
• Entertainment Marketing
• Streaming Services
• Cross-Functional Initiatives
• Creative Development