Senior Product Marketing Manager – Observability

• Develop clear and compelling positioning and messaging for HPE Ops Ramp across infrastructure monitoring, cloud-native observability, and AIOps
• Define and execute go-to-market strategies for existing and new product offerings
• Collaborate with product management, engineering, sales, and marketing teams to align plans with product roadmaps and lead launches
• Produce solution briefs, whitepapers, case studies, demo videos, blogs, campaign assets, landing pages, eBooks, webinars, and offers
• Build thought leadership on observability trends, hybrid cloud operations, and AIOps through analyst engagement, speaking opportunities, and industry content
• Conduct market research and competitive analysis and translate findings into positioning and differentiation recommendations
• Develop sales enablement tools including battle cards, product training materials, and objection-handling guides
• Partner with sales to communicate product value to customers
• Work with customer success teams to identify and showcase customer success stories
• Leverage customer feedback to refine messaging and influence product roadmap decisions
• Drive strategic direction independently and influence stakeholders at vice president level and above

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field
• Minimum 5+ years of product marketing experience in a complex hybrid cloud or cloud-native environment
• Experience with observability solutions required
• Experience marketing observability platforms across metrics, logs, traces, event correlation, and distributed systems
• Experience connecting observability and AI/AIOps narratives, including automation, anomaly detection, and predictive operations, to business value
• Proven success marketing to SRE, platform engineering, and IT operations teams
• Experience developing go-to-market strategies, differentiated messaging, and leading cross-functional product launches
• Strong track record partnering with product, sales, and marketing teams
• Exceptional written, verbal, and presentation skills
• Ability to simplify complex concepts and influence stakeholders at all levels
• Ability to use market, customer, and competitive insights to inform strategy
• Experience using generative AI tools to scale content development, refine messaging, and improve efficiency and pipeline impact
• Familiarity with enterprise buyers including CIOs, CTOs, VP Infrastructure, and IT Operations leaders preferred
• Experience supporting analyst relations and industry influencers preferred
• Ability to independently drive strategic direction in a high-complexity environment

Demonstrates expertise in product marketing within complex hybrid cloud environments, focusing on observability solutions and AIOps. Capable of developing go-to-market strategies and compelling messaging while collaborating effectively with cross-functional teams.

• Product Marketing Experience
• Observability Solutions Expertise
• Go-To-Market Strategy Development
• Cross-Functional Collaboration
• Exceptional Communication Skills

• Product Marketing
• Go-To-Market Strategy
• Observability Platforms
• AIOps Narratives
• Market Research
• Competitive Analysis
• Sales Enablement Tools
• Content Development
• Metrics Analysis
• Automation Techniques

• Influencing Stakeholders
• Simplifying Complex Concepts
• Collaboration
• Presentation Skills
• Written Communication

• Hybrid Cloud Operations
• Cloud-Native Environment
• SRE
• Platform Engineering
• IT Operations
• CIO
• CTO
• VP Infrastructure
• Industry Influencers
• Thought Leadership

• Generative AI Tools
• Content Management Systems
• Analyst Relations Platforms
• Marketing Automation Tools
• Customer Feedback Systems