SMC Marketing Manager – B2B

• Shape and execute the marketing strategy that supports SMC’s global growth goals, with a focus on mid-market advertiser acquisition and retention.
• Lead and develop a team of marketers responsible for building multi-channel B2B marketing strategy that drive high-quality leads and support pipeline growth.
• Guide the team’s strategy, prioritization, and execution while raising the bar on program quality, creativity, and impact.
• Partner closely with Growth and Sales to identify priority audiences, improve lead quality, and create programs that help teams engage prospects and convert them more effectively.
• Develop and execute campaigns across events, partner marketing, sales enablement, paid media, and other B2B-facing channels.
• Build marketing programs and messaging that clearly communicate Snap’s value proposition, ad products, and creative solutions to mid-market advertisers.
• Collaborate with Growth, Partnerships, Product Marketing, Comms, and Creative to bring campaigns to market and ensure strong alignment across the funnel.
• Help equip sales teams with the right narratives, materials, and campaign support to pitch Snap effectively and move advertisers from interest to action.
• Use performance data and market insights to optimize campaigns, improve conversion, and inform future strategy.
• Stay close to advertiser needs and industry trends to identify new opportunities to strengthen go-to-market programs and campaign effectiveness.

• BS/BA degree or equivalent practical experience.
• 8+ years of experience in B2B marketing, demand generation, growth marketing, partner marketing, field marketing, or a related field.
• 2+ years of experience managing and developing high-performing teams.
• Experience leading multi-channel marketing programs that support lead generation, pipeline development, and customer retention.
• Proven track record of developing and executing thoughtful B2B marketing strategies and campaigns for global audiences, with a strong emphasis on measurable business outcomes.
• Strong understanding of how to drive advertiser acquisition, engagement, and retention through multi-channel marketing programs.
• Experience building integrated campaigns across channels such as events, partner marketing, sales enablement, paid media, and web.
• Ability to work in close partnership with sales organizations and develop marketing programs that improve lead generation, lead quality, and conversion.
• Strong cross-functional leadership skills and experience influencing stakeholders.
• Experience translating data and performance insights into actionable recommendations that improve campaign strategy and execution.
• Strong people management skills, with the ability to coach teams, set direction, and operate effectively in a fast-paced, ambiguous environment.
• Experience in media, digital advertising, or a related industry is strongly preferred.

Demonstrates expertise in developing and executing B2B marketing strategies that drive lead generation, customer retention, and measurable business outcomes. Proven ability to lead high-performing teams and collaborate cross-functionally to optimize marketing campaigns and enhance advertiser engagement.

• B2B Marketing Strategy
• Lead Generation
• Multi-Channel Campaign Development
• Team Leadership
• Data-Driven Decision Making

• Demand Generation
• Growth Marketing
• Partner Marketing
• Field Marketing
• Campaign Execution
• Performance Optimization
• Customer Retention
• Sales Enablement
• Integrated Campaigns
• Market Insights

• Cross-Functional Leadership
• Coaching
• Stakeholder Influence
• Adaptability
• Communication

• BS/BA Degree

• Digital Advertising
• Media
• Advertiser Acquisition
• Engagement
• Retention