Growth Marketing Manager, UGC

Aquent/Skill is partnering with a rapidly expanding digital platform dedicated to personal understanding and self-discovery through astrology. This innovative company is building one of the largest brands in its field, offering users profound insights into themselves and their connections through advanced, personalized experiences. Join a team where your contributions will directly shape the future of a product that users genuinely love and rely on daily.

This is an exceptional opportunity to step into a pivotal role that begins with revolutionizing user-generated content and creator marketing, but quickly evolves into something much grander. You’ll be instrumental in shaping the foundational growth strategies of a rapidly scaling platform, working directly with the founders to build, test, and scale innovative marketing systems from the ground up. Your initial success will pave the way for you to grow into a senior leadership position, managing a dynamic team across diverse marketing disciplines and leaving an indelible mark on the company’s trajectory.

Your first focus will be owning and scaling our creator ecosystem. You’ll:

• Build and manage a comprehensive user-generated content creator program.
• Recruit creators across diverse social media and emerging platforms.
• Cultivate long-term relationships with key content creators.
• Identify and onboard creators who authentically align with the brand’s vision.
• Oversee all aspects of campaign management, including briefs, deliverables, contracts, and timelines.
• Proactively identify and capitalize on viral content opportunities.
• Scale creator partnerships through data-driven performance analysis.
• Innovate and test new creative formats and messaging strategies.
• Collaborate directly with founders on overarching growth strategy and new feature introductions.

You’ll gradually build and lead a marketing organization responsible for multiple acquisition channels. You’ll help build, manage, and eventually oversee initiatives including:

• User-generated content creator program
• Content creator partnerships
• Video platform creators
• Image-sharing platform creators
• Specialized niche creators
• Lifestyle and personal development creators
• Diverse creator partnerships
• Campus ambassador and intern programs
• Viral content partnerships
• Community engagement and building

• Community forum strategy
• Blog and editorial content development
• Search engine optimization
• Application store optimization
  
  Video content strategy
• Repurposing existing video content across platforms
• Creator review campaigns for enhanced search visibility
• Organic social media growth

• Social media advertising
• Search engine advertising
• Creator whitelisting for ads
• Performance creative development
• Feature-specific advertising campaigns
• Application installation campaigns
• Experimentation with new advertising channels

• Notification strategy
• Email marketing campaigns
• New feature launches
• Product positioning
• Comprehensive marketing campaigns for all major feature releases

• Strategic brand partnerships
• Events and activations
• Media relations opportunities
• Cross-promotional initiatives
• Strategic collaborations

We’re seeking a visionary who thinks like a founder, someone who identifies opportunities everywhere and is excited by testing new growth channels, experimenting with ideas, and building scalable systems. You should have:

• Proven track record of building and scaling large-scale user-generated content and creator programs.
• Extensive experience managing creator marketing campaigns from conception to execution.
• Deep understanding of user-generated content and social-first marketing strategies.
• Exceptional project management and organizational capabilities.
• Demonstrated experience in negotiating and securing creator partnerships.
• Strong analytical mindset with a relentless focus on driving growth and performance.
• Excellent verbal and written communication skills.
• High degree of autonomy and self-starter mentality, thriving in fast-paced, dynamic environments.
• A clear desire to build, lead, and mentor a team.
• Mid-leve…