Senior Brand Designer

REPORTS INTO:

Design Director

Remote | New York City, NY

As the Brand Designer at Pinch, you will be the guardian and evolving voice of our internal brand identity and support our sister agency Salt with their branding needs. You'll develop and maintain cohesive visual systems that authentically represent both Pinch and Salt across all touchpoints while ensuring our brands remain distinct, compelling, and true to our values. Your focus will be creating marketing materials, digital + social assets, and brand expressions that showcase our capabilities and culture to potential clients, talent, and industry peers.

• Maintain and evolve brand identity systems for both agencies including logo usage, typography, color applications, and visual language
• Design marketing materials including pitch decks, case studies, social media content, and website assets
• Create branded collateral for company events, team gatherings, and industry presentations
• Develop internal communications materials and templates that embody our company culture and values
• Ensure brand consistency across all touchpoints while finding opportunities to refresh and innovate

• Design and update website content that effectively showcases our work, culture, and capabilities
• Create engaging social media assets that build brand awareness and highlight our agency expertise
• Develop email templates, digital presentations, and other digital touchpoints that represent our brand
• Collaborate with content creators to ensure visual assets enhance written and video content

• Design templates and systems that enable team members to create on-brand materials
• Provide brand guidance to team members across both agencies
• Occasionally support client-facing teams with branded materials for pitches and presentations
• Contribute design expertise to internal initiatives including recruitment, employee engagement, and company culture

• Stay current with design trends, agency marketing approaches, and brand innovations
• Identify opportunities to evolve our brand expressions in ways that differentiate us in the market
• Explore new platforms, technologies, and mediums for brand applications

• Bachelor's degree in Graphic Design, Visual Communication, or related field or equivalent professional experience
• 10+ years of professional experience in brand design, with experience in agency or in‑house creative departments
• Portfolio demonstrating strong brand development work and versatile design applications
• Expert proficiency in Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign) and other relevant design tools
• Experience with website design, social media content creation, and digital marketing materials
• Strong understanding of typography, color theory, composition, and brand principles
• Knowledge of production techniques for both digital and physical brand applications
• Excellent visual storytelling and presentation skills
• Self‑motivated with ability to manage multiple priorities independently
• Proficient understanding of project management tools (Asana, Airtable) and Google Workspace (Drive, Docs, Sheets, Slides)

• Joy Begets Creativity: In the heat of the project, can we find moments of fun and levity? When stressed, anxious about succeeding, or frustrated with process, good ideas are hard to come by. Great ones, nearly impossible. You help contribute to a creative and positive work environment by being collaborative, open to ideas, and treating team members with respect.
• Go Beyond the Ask: At face value, many projects seem destined to produce uninspiring results. We ask ourselves, can the core goals be hijacked –hopefully with a core client as an accomplice– to ensure we can create stories that are interesting, cool, or even fun. Let’s give clients what they need, but are unable to articulate and opening them up to possibilities that they may not have imagined.
  
  You help facilitate this discovery process by pushing the work by being inquisitive, keeping yourself up‑to‑date with cultural trends, and expressing your point…