Senior Manager, Product Marketing
Job in
California, Moniteau County, Missouri, 65018, USA
Listed on 2026-08-17
Listing for:
Jobtailor
Full Time
position Listed on 2026-08-17
Job specializations:
-
Marketing / Advertising / PR
Market Research, Marketing Strategy, Product Marketing, Marketing Communications
Job Description & How to Apply Below
- Lead cross-functional discussions to influence stakeholders and align product marketing strategies with business objectives
- Conduct market research and analyze data to inform product roadmap decisions, positioning, and segmentation
- Develop and oversee marketing plans and communicate product value propositions
- Collaborate with internal teams to design and deliver product training and demonstrations
- Monitor key performance indicators to evaluate marketing effectiveness and recommend improvements
- Manage product lifecycle activities, including new product introductions and enhancements
- Provide clear, data-driven presentations to support decision-making and drive Watch Free+ product adoption and engagement
- Oversee VIZIO's Watch Free+ product positioning and strategy
- Collaborate across functions to support product roadmap decisions and go-to-market execution
- Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field; or 6 years' experience in Marketing, Business Administration, or related field
- Expertise in market research methodologies
- Ability to analyze and report on market data for strategic decisions
- Strong stakeholder engagement and management skills
- Experience building and maintaining partnerships across business units
- Experience leading product marketing initiatives
- Experience with product lifecycle management and market segmentation
- Proficiency in developing and executing marketing communications and materials aligned with key performance indicators
- Excellent communication skills to influence leadership and present clear, data-driven narratives
Demonstrates expertise in market research methodologies and product lifecycle management, with a strong ability to analyze market data for strategic decision-making. Proven track record in developing marketing communications and managing stakeholder engagement to drive product adoption and engagement.
Highest-signal resume keywords- Market Research Methodologies
- Product Lifecycle Management
- Stakeholder Engagement
- Marketing Communications Development
- Data Analysis and Reporting
Hard Skills
- Market Research
- Data Analysis
- Product Marketing
- Market Segmentation
- Product Positioning
- Performance Indicator Monitoring
- Marketing Plan Development
- Product Training Delivery
- Product Roadmap Execution
- New Product Introduction
- Communication Skills
- Stakeholder Management
- Collaboration
- Influencing Skills
- Partnership Building
- Bachelor's Degree in Marketing
- Bachelor's Degree in Business Administration
- Product Marketing Strategy
- Market Analysis
- Cross-Functional Collaboration
- Business Objectives Alignment
- Key Performance Indicators
Position Requirements
10+ Years
work experience
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