Integrated Marketing Program Manager

• Develop annual and 3-year integrated marketing plans

• Translate customer insights, market data, business priorities, and product roadmaps into actionable marketing plans

• Identify customer-centric positioning and commercially meaningful marketing initiatives

• Define and manage the global marketing drumbeat calendar

• Align product and solution introductions, retail buying windows, seasonal moments, events, partnerships, innovation stories, and customer use cases

• Curate product and solution stories, demo narratives, and supporting assets for major events such as Amplify and CES

• Develop audience- and segment-specific strategies by mapping customer journeys and key touchpoints

• Create global toolkits, playbooks, and activation frameworks

• Partner with creative, retail, digital, and market teams to define assets, use cases, shopper tools, and content

• Lead cross-functional work streams with clear ownership, milestones, and decision-making

• Establish planning cadences and governance mechanisms

• Monitor industry trends, customer behavior, competitive shifts, and marketing innovation

• Present strategies, insights, and recommendations to senior leadership

• 12+ years in marketing, product management, program management, or strategy and planning
• Proven ability to lead complex, cross-functional global initiatives with multiple stakeholders
• Strong strategic thinking and business acumen
• Ability to connect customer insights, product roadmaps, market dynamics, portfolio priorities, and execution plans
• Experience developing integrated narratives, marketing playbooks, toolkits, activation frameworks, and launch plans
• Strong understanding of customer-led storytelling and customer outcomes
• Excellent communication and executive storytelling skills
• Ability to synthesize complex inputs into clear recommendations and executive presentations
• Experience partnering with Communications, Events, Product Management, Product Marketing, and Creative Strategy teams
• Highly collaborative and proactive
• Ability to drive outcomes without formal authority

Demonstrates expertise in developing integrated marketing plans, leveraging customer insights, and leading cross-functional initiatives. Proficient in creating marketing playbooks, activation frameworks, and executive presentations to drive strategic outcomes.

• Integrated Marketing Plans
• Cross-Functional Leadership
• Customer Insights Analysis
• Marketing Playbooks Development
• Executive Storytelling

• Strategic Thinking
• Business Acumen
• Customer Journey Mapping
• Marketing Activation Frameworks
• Product Roadmap Alignment

• Collaboration
• Proactivity
• Communication

• Market Data
• Customer-Centric Positioning
• Marketing Innovation
• Stakeholder Management
• Event Management

• Global Toolkits
• Playbooks