Senior Manager, NAM Digital Marketing
Job in
California, Moniteau County, Missouri, 65018, USA
Listed on 2026-08-17
Listing for:
Jobtailor
Full Time
position Listed on 2026-08-17
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Ecommerce, Marketing Management, Marketing Strategy
Job Description & How to Apply Below
- Own the North America digital investment strategy for and report to the Head of DTX / Head of DTC e-Commerce North America
- Lead regional demand generation execution and optimization for the DTC Demand Gen Model
- Own the regional paid media budget, allocate spend across channels, optimize marketing efficiency, and build quarterly and annual investment plans
- Define and own regional growth marketing strategy using global priorities and local market intelligence
- Develop short- and long-term marketing plans and set funnel KPIs for spend, traffic, ROAS, landing strategies, conversion rate, and revenue
- Design and lead channel marketing initiatives with global and regional teams
- Build partner relationships and leverage success stories to differentiate Logitech in the market
- Execute campaigns that drive high-intent traffic and dynamically phase and shift spend based on customer experience and ROAS
- Leverage digital growth analytics and insights with Online, Finance, and Global Marketing teams
- Oversee a multi-million-dollar budget with a strong ROI focus
- Build, coach, and mentor a high-performing marketing team directly and indirectly
- Drive Logitech ecommerce growth through digital funnel execution and high double-digit growth rates
- Develop campaigns that drive preference for Logitech portfolios within the partner ecosystem
- Partner with Online, finance, merchandising, CRM, analytics, product, brand, country teams, and agencies
- Many years of digital/performance marketing experience in ecommerce
- Experience owning a $10M+ paid media budget
- Google PPC, affiliates, Meta, Tik Tok, Amazon, and Rakuten media experience
- Advanced analytics experience with AI, Excel, Tableau, Adobe, and Content Square
- Strong ability to build positive partner relationships
- Experience presenting at executive and operational levels
- Proven data-driven decision-making skills
- Well-developed business and financial management skills
- Proven record of growing online revenue
- Ability to travel approximately 15% for internal meetings, industry conferences, and onsite customer visits
Demonstrates expertise in digital marketing strategy, budget management, and performance optimization to drive e-commerce growth. Proven ability to leverage analytics and build strong partner relationships while leading high-performing teams.
Highest-signal resume keywords- Digital Marketing Strategy
- Paid Media Budget Management
- Data-Driven Decision Making
- E-Commerce Growth
- Partner Relationship Management
- Digital Marketing
- Performance Marketing
- Budget Management
- Campaign Execution
- Analytics
- KPI Development
- Conversion Rate Optimization
- Revenue Growth
- Demand Generation
- Funnel Strategy
- Leadership
- Mentoring
- Communication
- Collaboration
- Relationship Building
- E-Commerce
- Digital Investment Strategy
- Marketing Efficiency
- High-Intent Traffic
- ROI Focus
- Market Intelligence
- Partner Ecosystem
- Executive Presentations
- Financial Management
- Online Revenue Growth
- Google PPC
- Meta
- Tik Tok
- Amazon
- Rakuten
- Excel
- Tableau
- Adobe
- Content Square
- AI Analytics
Position Requirements
10+ Years
work experience
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