Employer Brand Manager

• Lead OpenAI’s employer brand strategy for the full range of talent needed, anchored in its identity as a frontier research lab
• Build a distinctive “why OpenAI / why now” narrative translating culture, technical ambition, and impact into credible stories
• Use candidate, employee, recruiter, and market insights to sharpen audience priorities, positioning, content, and candidate experience
• Create and lead a scalable content and enablement system spanning the careers site, employee stories, job descriptions, outreach, events, closing materials, and recruiter and leader guidance
• Ensure the external brand promise holds throughout the candidate journey, from first impression through onboarding
• Measure brand perception, audience engagement, candidate understanding and experience, and recruiting impact
• Build an AI-native operating model across Recruiting, Communications, Marketing, Brand, Recruiting Operations, Legal, and external partners
• Remain immersed in OpenAI research and applied branches to ensure the external brand resembles internal culture and ethos

• 7+ years of experience in employer branding, talent marketing, research communications, recruitment marketing, brand strategy, or a closely related field
• Experience across high-growth startups and larger, more established organizations
• Experience building an employer brand capability from the ground up
• Ability to translate strategy into durable systems, content, and operating practices
• Ability to build trust with technical leaders and ask technically informed questions
• Exceptional writing and editing skills
• Ability to translate fast-moving technical work into accurate, credible, and compelling narratives without oversimplifying
• Experience using research and data to define audiences, identify perception gaps, prioritize investments, and measure recruiting impact
• Track record of influencing senior technical stakeholders
• Sound judgment in high-stakes, high-scrutiny environments where narrative accuracy, approvals, and discretion matter
• Experience leading external agencies or creative partners from brief through delivery
• AI-native mindset, including active experimentation with AI tools and judgment about human perspective and accountability
• Ability to work from a US office three days per week for the hybrid arrangement

Demonstrates expertise in employer branding and talent marketing, with a strong ability to translate complex technical narratives into compelling stories. Proven track record in building scalable content systems and measuring brand impact across diverse audiences.

• Employer Branding
• Talent Marketing
• Content Strategy
• Data-Driven Insights
• AI-Native Mindset

• Brand Strategy
• Research Communications
• Recruitment Marketing
• Content Creation
• Audience Analysis
• Narrative Development
• Measurement and Analytics
• Technical Writing
• Editing
• Stakeholder Influence

• Trust Building
• Sound Judgment
• Collaboration
• Communication
• Creativity

• High-Growth Startups
• Established Organizations
• Employer Brand Capability
• Candidate Experience
• External Agencies

• AI Tools
• Content Management Systems
• Analytics Platforms
• Recruitment Software
• Marketing Automation Tools