Field Marketing Manager

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3 days ago requisition

salary range: $70,000.00 to $ annually

1st phorm is a rapidly growing fitness and lifestyle company. We offer a fast-paced, competitive work environment, that provides an opportunity to grow your career like no other place in the world. 1st phorm represents more than just a supplement company. It’s a movement to help real people get real and long term results. A movement to change the way people behave toward each other.

It’s working to do the best you can and do the right thing ... Even if it may not be the quickest or easiest way to get there.

loyalty. Go the extra mile. Stay humble. Be disciplined. Accept responsibility. Take initiative. Lead by example. Build positive & fun relationships. Always be learning. Be selfless. Be enthusiastic. Believe.

this is the leadership seat for 1st phorm's national field marketing function. You'llown the street team, the field marketing budget, and the strategy behind how weshow up in grassroots, retail, and event spaces across the country at a momentwhen the brand is expanding aggressively across better for you (bfy) and phormenergy. This role has a clear growth trajectory within the events & activations teamand significant autonomy to build, test, and scale new field marketing approaches.

the field marketing manager is responsible for leading and scaling 1st phorm's field marketing operations across grassroots, retail, and event activations nationwide. This role ensures our field team operates at a high level of execution, professionalism, and measurable performance while driving brand growth, retail velocity, and consumer acquisition in-market.

this role is both strategic and hands-on.

• field team leadership & performance management
  • directly manage the 1st phorm street team
  • lead weekly field marketing team meetings
  • establish clear performance expectations and kpis
  • conduct ongoing coaching, training, and accountability check-ins
  • ensure high-level execution standards across all activations
  • maintain strong team morale, communication, and discipline across adistributed, multi-market team
  • develop future field leaders and succession planning
• event & activation execution oversight
  • oversee planning and execution of:
    • grassroots activations
    • retail samplings
    • regional events
    • trade shows
    • guerrilla marketing initiatives
  • ensure all activations are:
    • on-brand
    • on-budget
    • logistically sound
    • measurable
  • review and approve event briefs, run-of-shows, and staffing plans
  • step into key events as on-site lead when required
• budget ownership & financial discipline
  • own and manage the national field marketing budget
  • track spend vs. Forecast monthly
  • approve field expenses and travel
  • identify cost efficiencies without sacrificing impact
  • provide budget reporting to director of events
  • ensure strong roi alignment across all field initiatives
• scheduling & logistics management
  • ensure adequate staffing for all field events
  • prevent schedule conflicts and over-extension
  • maintain activation coverage across priority markets
• market opportunity development
  • identify and bring new event opportunities to the table
  • source grassroots and regional events aligned with:
    • fitness
    • college
    • motorsports
    • first responder communities
  • evaluate opportunities based on:
    • sampling reach
    • cost
    • audience alignment
    • sampling rights
    • data capture potential
    • retail proximity
  • present structured opportunity briefs for leadership approval
  • develop and execute creative, high-impact, low-cost guerrillamarketing tactics
  • identify unconventional ways to:
    • drive product trial
    • capture emails/sms
    • create organic content
    • generate local buzz
  • pilot new activation concepts and measure results
  • continuously test and iterate new in-market growth strategies
• retail & velocity support
  • align field efforts with retail growth priorities
  • ensure field activations are strategically placed near retail partners
  • support velocity-building initiatives (store competitions, samplings,etc.)
  • track and report on retail lift tied to activations
• reporting &…