Senior Designer - Email Marketing; Small Business​/Financial Services

About The Role

At H&R Block, the Senior Designer is responsible for designing and delivering compelling, customer-centered email experiences that support acquisition, engagement, retention, and conversion goals across the Small Business and Financial Services businesses. This role serves as the creative lead for email design, translating marketing strategies and business objectives into effective customer communications that align with H&R Block’s brand standards and customer experience principles.

At H&R Block, the Senior Designer is responsible for designing and delivering compelling, customer-centered email experiences that support acquisition, engagement, retention, and conversion goals across the Small Business and Financial Services businesses. This role serves as the creative lead for email design, translating marketing strategies and business objectives into effective customer communications that align with H&R Block’s brand standards and customer experience principles.

Reporting into Creative within Marketing, this role partners closely with CRM Marketing, Content Strategy, Marketing Operations, Analytics, Customer Experience, and Brand teams to create impactful email campaigns throughout the customer lifecycle. The Email Design Lead combines strong visual design expertise with an understanding of email best practices, customer behavior, and performance metrics to continuously improve campaign effectiveness.

• Lead the design and execution of email creative across SMB and Financial Services marketing campaigns and customer journeys
• Create customer-centered email experiences that align with business objectives, customer needs, and brand standards
• Partner with CRM Marketing teams to develop creative solutions that support acquisition, engagement, retention, and conversion initiatives
• Collaborate with copywriters, content strategists, marketers, and developers to bring email campaigns from concept through production
• Translate campaign objectives, customer insights, and business requirements into effective visual communications
• Ensure all email creative follows accessibility standards, responsive design principles, and channel best practices
• Support testing and optimization efforts by developing creative variations and applying insights from campaign performance results
• Maintain and evolve email design systems, templates, and component libraries to improve consistency and efficiency
• Review creative work to ensure quality, accuracy, and alignment with brand guidelines
• Stay current on email marketing trends, customer experience best practices, and emerging design capabilities
• Partner with Marketing Operations and development teams to ensure designs are executed effectively across platforms and devices

• Bachelor's degree in Graphic Design, Digital Media, Marketing, Communications, or a related field
• 5+ years of experience in email design, digital design, CRM marketing, performance marketing creative, or related disciplines
• Demonstrated experience designing customer-facing email campaigns in a high-volume marketing environment
• Strong visual design skills with experience creating effective, conversion-focused digital communications
• Knowledge of email marketing best practices, responsive design, accessibility standards, and customer journey principles
• Experience working within established brand guidelines and design systems
• Ability to balance creative excellence with business objectives and performance goals
• Experience leveraging performance metrics and customer insights to improve creative effectiveness
• Strong collaboration, communication, and stakeholder management skills
• Proficiency with Adobe Creative Cloud, Figma, and related creative tools
• Experience working with email marketing platforms and HTML email production processes preferred
• Strong attention to detail and ability to manage multiple projects in a fast-paced environment

At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next…