Marketing Program Manager, Small Business and Wave

About The Role

At H&R Block, we're helping small business owners run and grow their businesses with confidence through Block Advisors and Wave, and we're looking for a highly organized, collaborative, and results-driven Marketing Program Manager, Small Business & Wave to help bring our marketing strategies to life. Reporting to the Director of GTM Strategy, Small Business, this role will lead the planning, coordination, and execution of integrated marketing campaigns, product launches, and strategic initiatives across the Small Business Unit, serving as a key connector across Marketing to keep teams aligned, timelines on track, and campaigns moving successfully from concept to launch.

If you thrive in bringing order to complexity, influencing without authority, and driving cross-functional execution, we'd love to hear from you.

At H&R Block, we're helping small business owners run and grow their businesses with confidence through Block Advisors and Wave, and we're looking for a highly organized, collaborative, and results-driven Marketing Program Manager, Small Business & Wave to help bring our marketing strategies to life. Reporting to the Director of GTM Strategy, Small Business, this role will lead the planning, coordination, and execution of integrated marketing campaigns, product launches, and strategic initiatives across the Small Business Unit, serving as a key connector across Marketing to keep teams aligned, timelines on track, and campaigns moving successfully from concept to launch.

If you thrive in bringing order to complexity, influencing without authority, and driving cross-functional execution, we'd love to hear from you.

Day to day, you'll...

Day to day, you'll...

• Lead the planning, coordination, and execution of integrated marketing campaigns, product launches, and strategic initiatives across Block Advisors and Wave
• Partner with GTM Strategy and marketing leaders to develop project plans, timelines, and launch requirements
• Align cross-functional teams around priorities, objectives, milestones, and deliverables
• Coordinate work across marketing, product, lifecycle marketing, creative, operations, finance, legal, and compliance teams to drive successful execution
• Facilitate project meetings and working sessions to maintain momentum, accountability, and stakeholder alignment
• Monitor project progress, identify risks and blockers, and proactively drive resolution
• Manage campaign calendars, product release schedules, dependencies, and project documentation throughout the lifecycle
• Ensure campaigns and initiatives launch on time, within budget, and in support of business goals
• Provide regular status updates, reporting, recommendations, and budget visibility to marketing leadership
• Foster collaboration, transparency, and adaptability while helping teams navigate competing priorities and changing business needs

• Bachelor's degree in Marketing, Business, Communications, Project Management, or a related field, or equivalent work experience
• 5+ years of experience in project management, program management, marketing operations, campaign management, or a related discipline
• Proven experience leading complex, cross-functional initiatives from planning through execution
• Strong organizational, project planning, and prioritization skills with the ability to manage multiple work streams simultaneously
• Demonstrated success coordinating diverse stakeholders and navigating competing priorities in a fast-paced environment
• Excellent verbal, written, presentation, and stakeholder communication skills, with the ability to influence without direct authority
• Strong problem-solving, risk management, and project management tool proficiency

• Experience supporting integrated marketing campaigns or go-to-market initiatives, ideally for small business, B2B, or subscription products
• Experience working within a Marketing Operations, Program Management Office (PMO), or similar environment
• Familiarity with Agile marketing methodologies or software product launch cycles
• Project Management certification (PMP, Agile, Scrum, or equivalent)
• Experience working in a highly matrixed organization

At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation.

That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.

The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to…