Associate Director of Litigation – Business Litigation

• Translate practice-specific marketing plans into detailed briefs for the Campaign Strategy team
• Engineer customer journeys to deliver business-unit outcomes
• Consult with the Insights team on buyer profiles and influencers
• Direct strategy for practice-building initiatives
• Ensure “Always Ready” materials and sales touchpoints reflect market trends and buyer behavior
• Partner with Marketing & Client Development leaders on enterprise roadmaps and channel strategies
• Define triggers and content requirements for practice-level personalization
• Oversee the business-unit-specific marketing budget
• Provide strategic recommendations on sponsorship and practice-level spend ROI
• Lead strategy and narrative development for complex, high-stakes pitches and proposals
• Collaborate with Client Development and Pursuits & Proposals teams
• Interpret dashboard data with Insights & Optimization
• Recommend strategic shifts in the marketing plan
• Supervise and mentor direct reports
• Provide day-to-day supervision and monitor compliance with work hours and firm and department policies
• Manage staffing coverage and process time logs and time-off requests
• Support professional development and continuing education
• Participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
• Perform other duties as assigned or required

Requirements

• After orientation at Cooley LLP, proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 8+ years of applicable experience in marketing or business development
• 4+ years of management experience, with some at the senior level preferred
• Prior professional services industry experience and/or B2B marketing experience
• Bachelor's Degree
• Prior legal industry experience preferred
• Entrepreneurial by nature
• Excellent attention to detail
• Quality and consistency-focused approach
• Digital-first mindset
• Exceptional interpersonal and communication skills, with ability to facilitate and solve problems
• Ability to organize, prioritize and coordinate multiple activities under tight timelines
• Consultative approach to setting goals, driving projects and achieving outcomes
• Strong judgment
• Collaborative team-player spirit
• Ability to handle and maintain confidentiality regarding firm information, projects and client data
• High level of professionalism
• Demonstrated ability to lead through influence and develop talent
• Proactive, analytical mindset
• Effective presentation skills

Core Competencies

Demonstrates expertise in developing and executing marketing strategies tailored to business-unit outcomes, with a strong focus on client development and team leadership. Proficient in managing budgets, analyzing data for strategic recommendations, and fostering a collaborative environment to drive results.

Highest-signal resume keywords

• 8+ Years Marketing Experience
• 4+ Years Management Experience
• B2B Marketing Expertise
• Proficiency in Microsoft Office Suite
• Exceptional Interpersonal Skills

ATS Optimization Keywords

Hard Skills

• Campaign Strategy Development
• Customer Journey Engineering
• Marketing Budget Management
• Data Interpretation
• Sponsorship ROI Analysis

Soft Skills

• Attention to Detail
• Problem-Solving
• Organizational Skills
• Collaborative Team Player
• Effective Presentation Skills

Industry Keywords

• Professional Services
• Legal Industry Experience
• B2B Marketing
• Practice-Building Initiatives
• Client Development

Tools & Technologies

• IManage
• Microsoft Office Suite