Sr. Director, Brand Communications

Location: California

Position Summary The Sr. Director, Brand Communications will report directly to the Chief Marketing Officer and is accountable for leading the development, execution, and optimization of integrated PR and Communications strategies across multiple Markwins brands. This individual is responsible for shaping the entire PR and communications strategies across all media channels and ensuring that brand, product messaging, and content across all touchpoints are consistent, compelling, and aligned across every consumer touchpoint.

The Sr. Director will partner closely with the Chief Marketing Officer and cross-functional leaders to develop industry-leading earned media strategies and breakthrough brand campaigns that drive awareness, engagement, and business growth. This role will lead the development of integrated marketing communications narratives spanning PR, Social, Influencer, Paid Media, and Experiential Marketing while establishing best practices, measurement frameworks, and operational excellence across the communications function.

As a senior leader, the Sr. Director will provide strategic direction to internal teams and agency partners, build organizational capability, and ensure communications strategies support broader business objectives and deliver measurable year-over-year growth.

Essential Tasks, Duties, & Responsibilities Lead the development, implementation, measurement, and optimization of integrated communications and PR strategies across multiple brands

Define the long-term communications vision, priorities, and annual strategic roadmap aligned with business objectives

Partner with executive leadership and cross-functional teams to ensure communications strategies support enterprise priorities and commercial goals

Drive the Community Activation strategy across Earned Channels, creating strong integration with Paid Media, Influencer, Social, Experiential Marketing, and eCommerce to maximize earned coverage and business impact

Create and oversee media materials and social communications, including press releases, media strategies, thought leadership, messaging frameworks, social messaging, editorial calendars, and integrated communications plans

Own Earned Analytics & Reporting, including influencer campaign KPI tracking and performance optimization

Lead Earned Media budget planning, forecasting, and investment management

Stay current on audiences, cultural trends, social media behaviors, platform innovation, and communications best practices

Establish and drive communications best practices and governance across the brands

Serve as executive lead for PR agency management and local market communications needs

Perform other duties as needed and directed by management

Portfolio/Brand Communications Own and lead agency relations, RFPs, SOWs adherence, etc.

Lead the iteration, execution, and maintenance of the portfolio-integrated communications strategy

Lead Issue Management across all brand touch points including customer service, legal, R&D, social, eCommerce, and sales

Assess, lead, and optimize all communications agency partners - consumer, corporate, and influencers - establish clear and consistent goals and measurement framework

Lead each brands’ strategy for earned and paid creator partnerships ensuring an amplified approach to building earned media

Ideate and innovate 360 campaign planning with integrated marketing teams to reinforce and strengthen consistent brand image for all Brands Oversee execution of all corporate and brand strategic initiatives, experiences, and partnerships

Maximize portfolio brand awareness-building opportunities and drive EMV through product pitching and placement

Influencer/Social Build and strengthen each Brands’ presence amongst the influencer community

Drive a scaled community-building approach

Own powerhouse influencer relations internally and unlock earned support

Create paid influencer strategies that build long-term relations with influencers that in turn unlock earned support

Inspire and encourage dream-big thinking with an “earned” mindset

Provide a vision and strategy for total brand Influencer & social efforts

Manage platform relationships and cross-share key…