Marketing Lead, Compost Research & Education Foundation; CREF

The Marketing Lead oversees marketing communications in order to maintain consistent, high-quality branding and raise awareness of our organization’s programs and projects. They oversee year-round management of the International Compost Awareness Week campaign. Lastly, they provide administrative support to several key functions of the organization.

Assists in achieving key marketing and donor management goals for the organization.

• Develops and executes a marketing plan to promote CREF’s programs, events, and fundraising activities through diverse communication channels
• Creates and publishes written and visual marketing materials including press releases, flyers, newsletters, videos, and CREF’s annual report
• Oversees layout/content of CREF’s website to support overall branding and promotional goals Maintains and organizes contact lists for email communications
• Develops a branding and organizational style guide

• Works with the International Compost Alliance, ICAW Committee, and other volunteers to select a theme and oversee effective year-round national coordination of annual public awareness campaign, including leading monthly ICAW Committee meetings
• Manages international poster and bookmark contests and oversees distribution of printed posters, stickers, and bookmarks throughout the U.S.
• Conducts outreach to sponsors, manages sponsor relationships, and ensures proper sponsor acknowledgement across a range of platforms
• Plans and implements a social media campaign promoting ICAW before, during, and after the celebration taking place the first week of May each year
• Continuously updates the CREF website and other documents to support ICAW communications

• Creates, tracks, and follows up on invoicing
• Ensures proper acknowledgement of sponsors on program promotional materials and through written/email communications
• Maintains donor database

• Attends and/or schedules specialized committee meetings and recurring meetings including weekly staff syncs
• Google Drive file management/organization
• Organizes CREF logistics and attends the US Composting Council’s annual conference
• Other projects as assigned

• Minimum requirement: BA/BS or equivalent with 2 years experience in marketing, OR minimum 5 years experience in aforementioned work area
• Experience with social media communications (Linked In, Facebook, Instagram)
• Strong written, verbal, and phone communication skills to communicate across all internal and external levels of the organization
• Ability to both work independently and function collaboratively in a team environment
• Advanced executive function skills: time management, organization, follow-through, multi-tasking, interpersonal communication, and deadline orientation
• Familiarity with the following:
  • Google Workspace (Sheets, Docs, Slides) and/or Microsoft Office programs
  • Canva or other graphic design program
  • Customer Relationship Management (CRM) platforms, e.g., Neon One
  • Constant Contact or other marketing communications platform
  • Wordpress or other website editing platform
  • AI use and applications

• Training and/or experience in nonprofit operations
• Ability to think creatively with long-term and big picture needs considered
• Willingness to take direction from emergent priorities with ability to pivot
• Familiarity with composting as a sustainability practice
• Proven track record working in a remote or hybrid work setting
• Experience with video editing software