Social Media & Content Manager

ABOUT US

Stio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via , catalog, B2B and its Mountain Studio® retail locations.

We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. We have a strong preferred materials platform, use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly.

We think that outside is the best side and that you can’t improve on nature. It’s good for mind, body and soul, and it’s our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities.

The Social Media & Content Manager is part of Stio's Brand Team, reporting to the Senior Brand Manager. This role owns organic social planning and execution, hands‑on content creation, and works closely with the Stio athlete program on content deliverables. As a DTC‑first brand, organic social is our highest‑leverage upper funnel channel — and this role exists to unlock its potential through authentic, creator‑driven content that brings the Stio brand to life across social media channels.

This role is first and foremost a creator and operator, and lives the life Stio is built around — moving through backcountry terrain, bike trails, and resort runs as a participant, not a spectator.

Must be based in Jackson Hole, WY or Salt Lake City, UT; approximately 20% travel required.

• Social Media Management & Content Creation
  • Own the day‑to‑day operations of all Stio social media channels, including content scheduling, posting, community management, and platform optimization.
  • Execute social media strategy developed in collaboration with the Sr. Brand Manager, translating brand campaigns and marketing objectives into consistent, on‑brand content across all platforms.
  • Create in‑the‑moment, authentic social content — including short‑form video (Instagram Reels, Tik Tok, You Tube Shorts), Instagram Stories, and live coverage — captured on iPhone in the field at athlete projects, events, activations, and productions.
  • Collaborate with video production contractors to develop social‑first content — including short‑form video and organic assets — that feeds both organic channels and the paid media pipeline.
  • Serve as the primary online voice of the brand: actively engaging with the community, responding to comments and messages, and fostering a positive, values‑aligned environment.
  • Monitor platform updates, algorithm changes, and cultural trends — combining these insights with deep outdoor industry knowledge to identify timely, relevant content opportunities.
  • Source and manage UGC from the Stio community and athlete network for use across social and owned channels.
  • Support content capture at brand activations, on‑model productions, and events — creating social‑first assets that drive reach, exposure, and audience growth.
• Athlete Content Management
  • Manage day‑to‑day communication and coordination across all roster levels, serving as the primary point of contact for athletes and ambassadors for content development.
  • Support coordination and logistics of athlete‑involved productions and brand activations, including travel, scheduling, and on‑site support.
  • Brief athletes on content expectations, campaigns, and product launches; review and approve submissions for brand alignment.
  • Actively source athlete‑generated content for use across social and owned channels, maintaining a consistent pipeline of authentic storytelling.
  • Track athlete content deliverables and maintain organized records of assets and usage rights.
• Editorial & Mountain Town Journal
  • Support a consistent flow of editorial content for the Mountain Town Journal (MTJ) in…