Manager, Digital Marketing; YouTube – Kids & Family

Manager, Digital Marketing (You Tube – Kids & Family)

* Please note – this is a project hire role with an estimated duration of one year. If you’re an internal employee, please discuss further with recruiter.

The Kids & Family Marketing team drives the campaigns, creative, and content that connect our kids' and family entertainment brands with audiences across every platform - with You Tube as one key platform. The Manager, Digital Marketing is a hybrid “left-brain & right-brain” role: part creative partner, part producer. This person will be pulled into concepting and creative ideation sessions as a genuine creative contributor, and will also own the end-to-end production, tracking, delivery, and performance of that creative - ensuring assets are produced on time, on brand, and ready for distribution.

This role works hand-in-hand with our Marketing team as well as our Programming Strategy team, who own scheduling, publishing, and channel operations for Disney Entertainment Television's “made for kids” You Tube channels. Marketing creates it;
Programming distributes it and this person is the connective tissue between the two, making sure creative is conceived with platform and audience in mind, produced efficiently, and handed off with everything Programming needs to publish and optimize it successfully.

• Creative Concepting & Ideation Partner with Marketing, Creative, and Brand leads as an active creative contributor in concepting sessions for You Tube-distributed campaigns. Generate endemic You Tube Made for Kids creative across numerous Disney Kids brands, characters, IP and more. Translate broader marketing creative to ideas tailored specifically for You Tube's format, audience behavior, and “made for kids” requirements. Champion strong creative output and craft, holding concepts and cuts to a high bar even under fast turnaround timelines.
• Production Management & Tracking Own end-to-end production timelines for marketing creative destined for You Tube from brief through internal reviews, revisions, approvals, and final delivery. Track status of all in-flight creative assets across editors, designers, and outside vendors; proactively flag risks to deadlines or quality. Manage budgets, scopes, and vendor or freelancer relationships for creative production as needed. Maintain organized, up-to-date asset trackers, briefs, and delivery specs so nothing falls through the cracks between Marketing and Programming.
• Partnership with Programming Strategy Serve as a marketing point of contact for the Programming Strategist(s) who manage day-to-day publishing on Disney's made-for-kids You Tube channels. Ensure creative assets are delivered to Programming in the correct formats, aspect ratios, and metadata-ready state for full episodes, shorts, compilations, and livestream promotion. Align on release windows, tentpole moments, and campaign cadences so marketing creative and channel publishing schedules are fully in sync.
  
  Work with stakeholders early during concepting so creative is designed with platform best practices, algorithm behavior, and channel strategy.
• Performance & Creative Optimization Partner with Programming and Research teams to monitor how marketing creative performs once live - views, CTR, retention, and engagement. Apply and communicate performance learnings back into creative development: refining hooks, thumbnails, pacing, and packaging for future campaigns. Support A/B testing of creative variants (thumbnails, titles, cutdowns) in partnership with Programming's channel operations. Stay current on You Tube trends, kids' content and fandom culture, and emerging formats (Shorts, live streams) to keep creative fresh and competitive.
• Cross-Functional…