Senior Copywriter

• Create original copy across campaigns, multi-platform storytelling, product narratives, brand films, and live experiences
• Move between headlines, scripts, manifestos, product narratives, multi-platform ideas, and longer-form storytelling
• Translate complex product capabilities and audience insights into simple, human, compelling language
• Carry copywriting work from early concept through final copy
• Adapt ideas across channels and formats while preserving meaning, voice, and emotional impact
• Partner with Creative Directors, Copy leaders, Strategists, Designers, Product, and Product Marketing teams
• Develop campaign platforms, creative territories, narrative frameworks, voice frameworks, messaging systems, naming approaches, and reusable writing tools
• Contribute to copywriters' rooms, concepting sessions, and rapid creative development
• Use AI-enabled writing and research tools for concepting, drafting, editing, and iteration
• Apply responsible AI practices, including accuracy, authorship, provenance, creator rights, and Content Credentials
• Present work, explain creative choices, respond to feedback, and collaborate with Production to ensure ideas are executable
• Maintain high writing standards across fast timelines and multiple work streams
• Test emerging Adobe capabilities through creative work and share feedback with Product teams

• 6+ years of experience in copywriting, creative writing, or related field
• A standout portfolio spanning campaigns, scripts, multi-platform storytelling, product narratives, or experiences
• Exceptional copywriting and creative judgment
• Ability to move confidently between short-form and long-form writing
• Strong conceptual thinking and experience developing ideas alongside multidisciplinary creative teams
• Experience translating complex products or technologies into compelling human stories
• Experience writing for different platforms, audiences, and cultural contexts
• Familiarity with voice systems, messaging frameworks, naming, or verbal identity
• Fluency with AI-enabled writing tools and a clear perspective on how they support rather than replace human creativity
• Strong presentation, communication, and collaboration skills
• Current understanding of culture, entertainment, technology, media, and creator communities
• Ability to balance speed, experimentation, and craft effectively
• Maker mentality, intellectual curiosity, and commitment to continuously improving the work

Demonstrates expertise in copywriting and creative storytelling across multiple platforms, with a strong ability to translate complex ideas into engaging narratives. Proficient in using AI-enabled writing tools while maintaining high standards of creativity and collaboration within multidisciplinary teams.

• Copywriting
• Creative Writing
• AI-Enabled Writing Tools
• Conceptual Thinking
• Presentation Skills

• Campaign Development
• Multi-Platform Storytelling
• Narrative Frameworks
• Voice Frameworks
• Messaging Systems
• Product Narratives
• Long-Form Writing
• Short-Form Writing
• Translating Complex Products
• Cultural Context Writing

• Collaboration
• Communication
• Creative Judgment
• Intellectual Curiosity
• Maker Mentality

• Brand Films
• Product Marketing
• Creative Development
• Content Credentials
• Creator Rights

• AI Writing Tools
• Adobe Creative Suite