Director, HCP NPP – Non-Personal Promotion, Oncology

• Support brand strategy development for an oncology product supporting metastatic triple-negative breast cancer and HR+/HER2-
• Lead core HCP Non-Personal Promotion initiatives
• Develop and lead key elements of the NPP brand strategy
• Drive execution of HCP tactics through external agencies, internal cross-functional partners and field sales
• Measure initiative performance
• Implement product promotional communication strategy aligned with overall brand strategy
• Obtain approval for marketing materials through internal reviews and Med-Legal-Reg approval
• Collaborate with Sales, Sales Leadership, Legal, Regulatory, Medical and other stakeholders
• Analyze brand opportunities and provide recommendations and action plans
• Provide tactical and strategic input for launch planning, including NPP segmentation and NBA orchestration
• Ensure marketing activities comply with regulatory and legal requirements
• Manage NPP marketing budget and project timelines
• Create inclusion, develop talent and empower teams as a people leader
• Report to the Senior Director of HCP Marketing

• Bachelor’s Degree and Twelve Years' Experience, OR Master’s Degree and Ten Years' Experience, OR PhD and Eight Years’ Experience
• Bachelor’s degree in marketing or related fields is required
• 10+ years of experience
• Experience in strategic brand development and leading brand planning for launch products
• Experience with NPP and other digital strategies, sales and regulatory policies and practices
• Ability to conceive, develop and implement multi-dimensional marketing and business plans
• Strong verbal, written, and interpersonal communication skills
• Understanding of pharmaceutical regulatory requirements and their impact on marketing materials
• Experience working with external agencies, including advertising, public relations and medical education vendors
• Demonstrated budget management, expense budget planning and tracking
• Minimum of 3 years in product marketing or advertising focused on consumers or patients preferred
• Prior people management experience strongly preferred
• Advanced product lifecycle management experience preferred
• Pharmaceutical product lifecycle management experience preferred
• Experience developing, reporting and communicating HCP e-Marketing metrics
• Experience executing and measuring websites, SEO/SEM, web-based detailing, email campaigns, podcasts and digital media
• Experience with social media a plus
• Excellent management, training, performance management, planning, prioritization, recruitment and selection skills
• Strategic thinking and strategy execution
• Ability to translate market research findings into actionable insights and tactical plans
• Project management and management of multiple projects/priorities
• Complex budget management and revenue forecasting
• Experience managing cross-functional teams, work groups and direct reports
• Successful development of external relationships leading to brand advocacy
• Track record of successful pharma/biotech patient/community marketing
• In-depth understanding of digital media

Demonstrates expertise in strategic brand development and execution for oncology products, with a strong focus on NPP marketing strategies and compliance with pharmaceutical regulations. Proven ability to lead cross-functional teams, manage budgets, and translate market insights into actionable marketing plans.

• Strategic Brand Development
• NPP Marketing Experience
• Pharmaceutical Regulatory Compliance
• Budget Management
• Cross-Functional Team Leadership

• Brand Strategy Development
• Product Lifecycle Management
• Digital Marketing Strategies
• Market Research Analysis
• HCP e-Marketing Metrics
• SEO/SEM
• Email Campaigns
• Web-Based Detailing
• Project Management
• Revenue Forecasting

• Strong Verbal Communication
• Interpersonal Communication
• Strategic Thinking
• Performance Management
• Team Empowerment

• Oncology
• Triple-Negative Breast Cancer
• HR+/HER2-
• Pharmaceutical Marketing
• Patient Advocacy

• Digital Media
• Social Media
• Advertising Platforms
• Public Relations Tools
• Medical Education Vendors