Community Engagement Specialist

General

The Community Engagement Specialist supports the City’s communication, marketing, and community engagement by coordinating the City’s brand, messaging, and outreach. This role ensures information is accurate and consistent while actively fostering positive, trust-based relationships with residents, businesses, and community groups and working with City departments to keep the community informed. The position supports the City’s strategic communication priorities by coordinating messaging across departments and contributing to inclusive, community-forward engagement initiatives.

It plays a key role in ensuring City communications remain accessible, resident-focused, and reflective of the community’s needs and interests.

The Community Engagement Specialist supports the City’s communication, marketing, and community engagement by coordinating the City’s brand, messaging, and outreach. This role ensures information is accurate and consistent while actively fostering positive, trust-based relationships with residents, businesses, and community groups and working with City departments to keep the community informed. The position supports the City’s strategic communication priorities by coordinating messaging across departments and contributing to inclusive, community-forward engagement initiatives.

It plays a key role in ensuring City communications remain accessible, resident-focused, and reflective of the community’s needs and interests.

The Community Engagement Specialist works under the immediate supervision of the City Planner with general administrative direction from the City Administrator.

The following examples are meant to be illustrative only and are not intended to be all-inclusive:

• Serve as the primary point of contact for public and media inquiries, ensuring accurate, timely, and consistent communication, and escalating items as needed.
• Promote community engagement by actively participating in local groups, events, and business activities to strengthen relationships and enhance the City’s community-forward presence, and serve as a visible and accessible representative of the City.
• Build and maintain positive relationships with community groups, residents, civic organizations, and local businesses to support inclusive, community-forward communication efforts.
• Support the development and implementation of Citywide communication strategies, ensuring messaging is coordinated across departments and aligned with administrative priorities.
• Coordinate City communications during crises or emergency situations, ensuring timely, accurate, and accessible messaging in collaboration with administration, public safety, and relevant departments.
• Represent the City as liaison to business owners, associations, and partner organizations including chambers, councils, schools, and other assigned committees.
• Coordinate media relations, press releases, public communications, and social media activity to ensure consistent, accurate, and brand-aligned City communications.
• Oversee all City digital platforms to maintain timely, precise, and visually consistent content.
• Maintain and update the City website to ensure accuracy, clarity, and accessibility and to promote public understanding of City services, policies, and initiatives.
• Audit website content for clarity, accessibility, and SEO compliance and update third-party listings as needed.
• Capture and produce original photography, video, and written content for City communication materials.
• Create and manage monthly social media content calendars and monitor City digital platforms and respond to, route, or elevate digital inquiries in accordance with City policies and established communication protocols as appropriate.
• Monitor digital analytics and apply insights to improve communication effectiveness and audience engagement.
• Provide recommendations regarding communication trends, emerging issues, and opportunities to enhance public understanding of City initiatives.
• Provide on-site digital documentation of City meetings and events, including live posting, photography, video capture, and…