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Senior Director, Brand Communications
Job in
California, Moniteau County, Missouri, 65018, USA
Listed on 2026-09-09
Listing for:
Jobtailor
Full Time
position Listed on 2026-09-09
Job specializations:
-
Marketing / Advertising / PR
Marketing Communications, Brand Ambassadors & Brand Management, Digital Marketing, PR / Communications
Job Description & How to Apply Below
- Lead the development, implementation, measurement, and optimization of integrated communications and PR strategies across multiple brands
- Define the long-term communications vision, priorities, and annual strategic roadmap aligned with business objectives
- Partner with executive leadership and cross-functional teams to support enterprise priorities and commercial goals
- Drive Community Activation across Earned Channels integrated with Paid Media, Influencer, Social, Experiential Marketing, and eCommerce
- Create and oversee press releases, media strategies, thought leadership, messaging frameworks, social messaging, editorial calendars, and integrated communications plans
- Own earned analytics and reporting, including influencer campaign KPI tracking and performance optimization
- Lead earned media budget planning, forecasting, and investment management
- Establish communications best practices and governance across brands
- Serve as executive lead for PR agency management and local market communications needs
- Lead agency relations, RFPs, and statements of work adherence
- Lead portfolio-integrated communications strategy and issue management across brand touchpoints
- Assess, lead, and optimize consumer, corporate, and influencer agency partners
- Lead earned and paid creator partnership strategies
- Plan integrated 360 campaigns and oversee corporate and brand initiatives, experiences, and partnerships
- Build influencer community presence, relationships, and earned support
- Develop influencer and social guidelines, processes, and platform relationships
- Manage and inspire the team with creative direction, vision, and insights
- Lead digital/social influencer engagements and social content strategy, including native video assets
- Maintain awareness of influencer and social culture, competitive activity, trends, and best practices
- Establish cross-functional relationships to drive consistent campaign messaging and growth
- Drive data-led influencer, social, and press measurement
- Oversee analytics, reporting, dashboards, and business monitoring
- Deliver monthly business insights, trends, reporting, and action roadmaps to leadership and cross-functional partners
- Bachelor's degree in marketing, advertising, communications, or equivalent combination of education and experience
- 10+ years of progressive experience in Public Relations, Brand Communications, Integrated Marketing Communications, or related fields
- Experience leading communications strategy for a multi-brand portfolio
- Master's degree in business marketing or similar is preferred
- Ability to translate big ideas into measurable business results
- Experience influencing senior leadership and aligning cross-functional teams around shared business objectives
- Proven success developing and mentoring high-performing teams
- Strong executive presence and ability to communicate effectively with senior leaders
- Proven track record of designing and executing successful public relations campaigns at local, national, and global levels
- Experience acting as a company spokesperson and managing media relationships
- Experience planning and executing large-scale events and integrated campaigns
- Proven experience with agency leadership and relationship management
- Strong experience across social media, influencer marketing, and creator partnerships
- Experience managing communications budgets, KPIs, and strategic planning
- Exceptional communication, storytelling, and presentation skills
- Excellent verbal and written communication, organizational, project management, and problem-solving skills
- Strong strategic planning and business acumen
- Ability to lead through influence across a highly matrixed organization
- Ability to independently prioritize multiple initiatives while meeting business objectives and deadlines
- Deep understanding of integrated marketing across PR, Social, Influencer, Paid Media, Digital, Experiential, and traditional channels
- Strong creative vision with an understanding of business objectives and consumer behavior
- Data-driven mindset with experience building KPIs, dashboards, and performance measurement frameworks
- Experience building scalable communications processes, governance, and operational best practices
- D…
Position Requirements
10+ Years
work experience
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