Senior Product Manager, HCP NPP Marketing - Oncology

Senior Product Manager, HCP NPP (Non-Personal Promotion) Marketing - Oncology Key Responsibilities

• Lead and execute HCP NPP initiatives.
• Develop and lead key elements of the NPP brand strategy for metastatic triple-negative breast cancer (mTNBC) and HR+/HER2-.
• Drive execution of core HCP tactics via external agencies, internal cross-functional partners, and field sales; measure initiative success.
• Implement product promotional communication strategy for HCP promotions aligned to overall brand strategy.
• Gain approval for marketing materials via internal review (management reviews and Med-Legal-Reg).
• Work cross-functionally with Sales, Legal, Regulatory, Medical, and other stakeholders.
• Analyze brand opportunities; provide recommendations and action planning.
• Provide tactical and strategic input on launch planning work streams (NPP segmentation and NBA orchestration).
• Ensure marketing activities comply with regulatory and legal requirements.
• Manage NPP marketing budget and project timelines.

• Bachelor's degree and 8 years' experience OR Master's degree and 6 years' experience OR PhD.

• 6+ years' experience; marketing-related bachelor's; familiarity with marketing/sales/commercial policies.
• Marketing research and/or pharmaceutical sales experience; MBA preferred; therapeutic area knowledge.
• Experience with NPP/digital strategies, advocacy/community/national health systems, Canada & Managed Markets.
• Strong analytical, project management, communication, regulatory understanding, and ability to manage budgets; experience with cross-functional teams/agencies.

• Create Inclusion;
  Develop Talent;
  Empower Teams.

• Salary range: $169,320-$219,120; may be eligible for discretionary bonus/long-term incentives, paid time off, and company-sponsored medical/dental/vision/life insurance.