Senior Manager, Brand & Franchise Management

• Shape and drive brand-defining National Geographic initiatives
• Build high-impact partnerships and programs
• Serve as a key connector between National Geographic and The Walt Disney Company
• Drive franchise growth through Global Brand Initiatives
• Lead initiatives such as Nat Geo Kids or Travel Lifestyle
• Align strategy across verticals, lines of business, and regions
• Support globalization of brand initiatives, creative processes, toolkits, and brand materials
• Collaborate with Corporate Brand, Marketing COEs, Consumer Products, Expeditions, Publishing, Travel, and Disney Parks
• Identify and activate partners for brand-building initiatives
• Develop and execute unified global National Geographic brand strategy and campaigns
• Use audience data, market trends, and competitive intelligence to inform strategy and measure impact
• Drive creative direction, brand reach, and global strategy execution
• Align stakeholders and shepherd cross-platform campaigns from concept to launch
• Ensure delivery against KPIs and timelines
• Develop internal and external brand toolkits and materials
• Ensure brand consistency across creative and messaging
• Foster a high-trust, creative, collaborative, and high-performance team culture

• 7+ years of experience in brand strategy, marketing, partnerships, or a related field at a comparable level
• Proven success leading cross-functional brand or commercial initiatives in complex stakeholder environments
• Strategic and creative thinking with a hands-on, solutions-oriented approach
• Ability to navigate highly matrixed organizations and develop collaborative relationships
• Excellent written and verbal communication skills, strong storytelling, and executive presence
• Analytical thinking and expertise turning insights and data into actionable strategy
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Strong cross-cultural experience with a global mindset
• Bachelor’s degree in Marketing, Brand Management, Business, or a related field preferred
• Knowledge of the media landscape, especially documentary or factual content preferred
• Demonstrated success building and evolving global brands and teams preferred
• Senior executive-level brand management experience, ideally in media and entertainment preferred

Demonstrates expertise in brand strategy and marketing, with a focus on building high-impact partnerships and executing global brand initiatives. Proven ability to analyze audience data and market trends to inform strategy and drive franchise growth.

• Brand Strategy
• Cross-Functional Leadership
• Global Brand Initiatives
• Analytical Thinking
• Stakeholder Management

• Brand Management
• Marketing Strategy
• Campaign Development
• Data Analysis
• Project Management

• Creative Thinking
• Collaboration
• Communication
• Storytelling
• Solutions-Oriented Approach

• Bachelor’s Degree in Marketing
• Bachelor’s Degree in Brand Management
• Bachelor’s Degree in Business

• National Geographic
• Disney
• Media Landscape
• Global Mindset
• Cross-Cultural Experience