Marketing Campaign Manager

Eightfold is a global leader in an AI-native enterprise talent platform, trusted by the world's largest & most respected Fortune 500 organizations. Our platform is built from the ground up, operating at scale across Azure and AWS, deployed in multiple regions globally, including IL4-compliant environments for the US Government, supporting users in 100+ countries and 30+ languages. Today, Eightfold is at the forefront of agentic AI, delivering intelligent agents that actively drive outcomes across hiring and talent workflows, while much of the industry is still experimenting with prototypes.

Backed by over $410M in funding and valued at $2B+, we are defining the next era of agentic talent systems.

What sets Eightfold apart is not just the technology & our mission, but the team behind it. We are a deeply technical, execution-driven organization that values ownership, collaboration, and high standards. Our engineers, product leaders, and go-to-market teams work closely together, in person and across functions, to build systems that scale in the real world. If you're excited to work on hard problems, move with urgency, raise the bar every day, and help build agentic systems that transform how the world works, Eightfold is the place to do it.

About the Role

We're looking for a Campaign Manager who uses AI tools end to end to architect, lead, and optimize integrated campaigns for our agentic AI solutions for enterprises. This is a senior, high-ownership role: you'll set campaign strategy (not just execute against a brief), manage a portfolio of concurrent programs across email, paid, web, and events, and act as the connective tissue between demand gen, product marketing, sales, and marketing ops.

You'll also set the standard for how AI is used across the campaign lifecycle, using platforms like Perplexity, Claude (Anthropic), ChatGPT, and Gemini to research audiences, generate assets, orchestrate automations, and continuously improve performance and mentor other marketers on doing the same.

Responsibilities

You will own campaign strategy and execution end to end, with AI in the loop at every stage, and be a force multiplier for how the broader marketing team works:

• Own campaign strategy for a portfolio of integrated programs (email, paid media, webinars, events, website), setting goals, targets, and measurement plans that tie directly to pipeline and product adoption for our agentic AI offerings.
• Lead AI-powered market and account research, using Perplexity, Claude, ChatGPT, and Gemini to develop persona insights, messaging strategy, and competitive positioning, then translate findings into campaign briefs that other marketers and agencies can execute against.
• Direct the creation of campaign assets with AI assistance (email sequences, landing pages, ad copy, nurture tracks, event promotions), setting quality bar and brand standards while partnering closely with content, design, and product marketing.
• Architect and manage complex campaign workflows in Marketo and Salesforce, including segmentation strategy, lead routing logic, and scoring models, and partner with marketing ops to evolve these systems as programs scale.
• Own end-to-end campaign operations, list strategy, UTM governance, form/landing page architecture, QA, and post-launch monitoring — and establish repeatable processes and quality standards for the broader team.
• Use AI agents and analytics to drive a continuous optimization program: diagnosing performance across subject lines, offers, creative, and segments, and translating insights into a prioritized testing roadmap.
• Own and continually expand the team's prompt and agent playbook, establishing best practices, training other marketers on effective AI-assisted workflows, and acting as…