Head of E-commerce & Digital

Mackie Myers is working with a rapidly scaling consumer products business to appoint a Head of E-commerce.

This person will take ownership of a broad digital commerce remit, with responsibility for growing online sales while ensuring that growth is commercially sustainable.

The position goes well beyond simply managing a website. It will involve understanding how customers behave across different online channels, improving conversion, evaluating promotional activity, managing channel economics and helping the business build a stronger and more sophisticated e-commerce operation.

Key responsibilities

• Own and develop the US e-commerce strategy across multiple digital channels
• Identify opportunities to increase revenue across DTC, marketplaces, social commerce and online retail partners
• Analyze customer, channel and trading performance to understand what is driving growth
• Improve conversion, customer journeys and overall digital performance
• Work closely with marketing teams on acquisition, performance marketing and promotional strategy
• Evaluate pricing, discounting and promotional activity with a strong focus on profitability and margin
• Partner cross-functionally with sales, finance, supply chain, operations and marketing
• Collaborate with international stakeholders to align broader digital commerce initiatives
• Introduce stronger reporting, processes and ways of working as the e-commerce function continues to mature

What we are looking for

• Strong experience within e-commerce, digital commerce or online trading
• A background in consumer products, CPG, beauty, wellness, lifestyle or another relevant consumer-facing category
• Experience across a combination of DTC, Amazon/marketplaces, social commerce and digital retail
• A strong understanding of customer acquisition, conversion and performance marketing
• Commercial confidence around revenue, margin, pricing, promotions and P&L performance
• Experience working within a growing, evolving or entrepreneurial business
• The ability to use data to challenge assumptions and make better commercial decisions
• A willingness to remain close to the detail rather than operating purely at a strategic level
• A proactive and solutions-oriented approach with the ability to operate effectively in an environment that is still developing