Associate Director, Paid Social

• Own the Social function for a book of clients and assist in leading the function for the region
• Develop overall paid media strategy and grow client business through additional Social channels
• Ensure team execution meets or exceeds client expectations
• Directly manage Social Supervisors and oversee holistic account team members
• Determine efficient use of Social resources
• Lead and manage Social team members on client teams
• Identify training and development needs and build training materials
• Develop processes, methodologies, best practices, and frameworks
• Consult with client teams on best practices and new approaches
• Lead hiring for Social team members
• Oversee onboarding of new clients within the office location
• Ensure integration with other functional teams
• Expand paid media services based on client KPIs
• Identify and test new channels and products, share results, and support business development pitches
• Lead new-hire Social training and onboarding, including coordination with HR
• Develop, update, and evaluate training, certification exams, and onboarding processes
• Lead adoption of new processes and strategies across client teams
• Identify and pilot innovative processes, strategies, frameworks, management approaches, and optimization techniques
• Coordinate with Content and Analytics functional leads on integration opportunities
• Track alpha/beta tests, capture learnings, and share insights across client teams
• Lead development of points of view related to new products and enhancements
• Evaluate new channels and products and recommend client tests
• Maintain repositories of channel, product, testing, and partner information
• Support product marketing and project-manage development and testing of Social products and services
• Serve as main point of contact for technology partners and social networks
• Evaluate technology providers, develop proposals, and update technology comparisons
• Escalate technology and engine issues and keep client teams informed
• Oversee Insertion Order creation and manage logins and compliance
• Coordinate provider presentations, QBRs, and related certifications
• Refine team insights and actions to demonstrate understanding of client goals
• Lead day-to-day client communications
• Partner with strategy/planning, Digital Activation, Search, Programmatic Video/Display, media, and marketing sciences teams

• Bachelor’s degree or relevant post-secondary education, training, or equivalent experience
• 5+ years business experience, including hands-on-keyboard building and/or managing accounts in paid social marketing and/or interactive advertising
• Deep understanding of social performance campaigns and activation
• Ability to develop cross-channel performance strategies across brand awareness, consideration, and conversion objectives
• Passion for advertising and establishing yourself as a thought leader within the office
• Up-to-date knowledge of industry trends and partner updates
• General knowledge of direct and brand marketing principles and strategies
• Deep understanding of the interactive marketing landscape
• Polished presentation, communication, and analytical skills
• Strong organizational skills and ability to manage multiple projects at once
• Online media sales and/or interactive ad agency experience
• Ability to distinguish features from benefits and sell and deliver value
• Proactive self-starter

Demonstrates expertise in developing and executing paid social media strategies, managing client relationships, and leading team training and development. Proficient in cross-channel performance strategies and maintaining up-to-date knowledge of industry trends.

• Paid Social Marketing
• Cross-Channel Performance Strategies
• Team Leadership and Development
• Client Relationship Management
• Interactive Advertising

• Social Performance Campaigns
• Account Management
• Advertising Strategy Development
• Analytical Skills
• Project Management

• Polished Communication
• Strong Organizational Skills
• Proactive Self-Starter

• Interactive Marketing Landscape
• Direct Marketing Principles
• Brand Awareness
• Consideration Objectives
• Conversion Objectives