Senior Marketing Director, Individual Retirement

• Develop and execute strategic marketing plans focused on RILA, Indexed, Variable and Fixed annuity products
• Use data analytics to segment, target and measure marketing effectiveness
• Co-create and implement marketing, communication and product promotions across digital media
• Collaborate with sales and product management teams
• Write and edit customer- and advisor-facing content, including product marketing copy and required disclosures
• Simplify complex concepts into plain-English formats across digital and print media
• Lead development of digital tools for the annuity evaluation and sales process, including product-specific and value-add calculators
• Manage annuity product marketing materials inventory to maximize cost savings and maintain quality and access
• Manage marketing budget aspects related to the product line
• Direct creative partners in developing and executing marketing materials
• Facilitate compliance, product management, actuarial and creative reviews and approvals
• Integrate data-driven analytics and targeted segmentation into campaign development and success measurement

• BS/BA degree required; MBA preferred
• 10+ years of professional marketing experience
• Experience marketing annuities required
• Knowledge of annuity products
• Solid understanding of financial services in general
• Highly self-directed and motivated
• Excellent interpersonal and presentation skills
• Ability to work collaboratively with others, including other business units
• Strong writing and communication skills
• Demonstrated success in project management from conception through planning and implementation
• Experience implementing marketing programs across multiple channels and media
• Ability to cope with change and thrive in a fast-paced environment

Demonstrates expertise in developing and executing strategic marketing plans for annuity products, utilizing data analytics for targeted segmentation and campaign effectiveness. Strong capabilities in project management, content creation, and collaboration across teams to drive marketing success.

• Annuity Marketing Experience
• Data Analytics Integration
• Project Management
• Content Writing and Editing
• Collaboration with Sales Teams

• Strategic Marketing Planning
• Data Analytics
• Digital Media Marketing
• Project Management
• Content Creation
• Marketing Program Implementation
• Budget Management
• Annuity Product Knowledge
• Financial Services Understanding
• Marketing Effectiveness Measurement

• Interpersonal Skills
• Presentation Skills
• Self-Motivation
• Adaptability
• Collaboration

• BS/BA Degree
• MBA Preferred

• Annuities
• Financial Services
• Marketing Materials
• Compliance
• Product Management