Senior Social Media Manager; Hybrid

Alleyoop is redefining what “getting ready” means. We make multifunctional makeup — products that pull double and triple duty — so a routine that used to take 30-60 minutes can shrink to under 10. We built the brand for women who refuse to choose between looking put-together and getting their morning back.

We’re in a stage of major retail expansion — Ulta, Olive Young, and another major retailer soon to be announced — and we’re looking for a Senior Social Media Manager to lead how Alleyoop shows up everywhere our community lives:
Instagram, Tik Tok, and whatever’s next.

You’ll own social strategy end-to-end — the content calendar, campaign ideation, copy and captions, creator sourcing, community leadership, and reporting — managing a Social Media Coordinator and video editor to bring it all to life. You’ll also work directly with our Founder & CEO, and partner across Growth, Affiliate, and Content to make sure social ladders up to the bigger brand and business goals.

This is a hands‑on role: you’ll ideate the campaign, brief the shoot, edit the content, and be in it day‑to‑day. We need someone who can be just as strategic as they are hands‑on — with real opportunity to grow your scope and responsibility as you prove yourself and the brand scales.

• Own the social media strategy and content calendar across Instagram, Tik Tok, and emerging platforms
• Write all copy and captions, and ideate campaigns from concept through execution
• Brief and direct video editing and design work to bring campaigns to life
• Align social content with key retail moments (Ulta, Olive Young, and beyond) alongside DTC priorities
• Analyze what’s working (and what’s not) across platforms and adjust strategy accordingly

• Build and nurture an engaged, loyal community across every platform
• Source and manage relationships with content creators and influencers
• Represent the brand at shoots, events, and community activations

• Manage our Social Media Coordinator and video editor to bring campaigns to life
• Work directly with our Founder & CEO on content strategy and brand storytelling
• Report on social performance and learnings to leadership on a regular cadence
• Partner with Growth on affiliate, Tik Tok Shop, and digital flywheel initiatives
• Collaborate cross-functionally so social strategy supports broader brand and business goals
• Bring audience signals and cultural observations back to the business to inform content, product, and brand decisions

• A strategic thinker who’s just as comfortable being hands‑on — editing, creating, and executing day‑to‑day
• Someone who sees this as a growth opportunity — excited to expand your scope and responsibility as you prove yourself
• Someone who reads platform trends and human psychology — you know why a hook works, not just that it does
• Excited by the idea of growing with a brand and learning how every other part of the business works
• Type A and detail‑oriented, just as comfortable writing a caption as briefing a shoot
• You take ownership — you don’t wait to be told what’s next, and you make the work better by being in the room

• 5+ years of social media experience with a consumer brand, ideally in beauty or a related category
• Experience mentoring or managing junior team members, freelancers, or creators is a plus
• Proven ability to build and execute a cross‑channel content strategy that drives real growth
• Strong copywriting and community management instincts
• Strong with social analytics tools (e.g. Dash Social, Sprout Social) to guide strategy, and comfortable with creative tools (Canva, Cap Cut, Figma)
• Based in Los Angeles, with the ability to work in‑person several days per week (photoshoots, events, meetings with founders)