Ecommerce Manager

Pacific World Corporation is a global leader in beauty and consumer goods industry, dedicated to empowering everyday lives through a diverse portfolio of high performance brands including Nails.

INC, Holler, Dippity-Do, and TRIM. We drive category growth by selling our innovative, trend-forward products primarily across ecommerce platforms including Amazon (1P), Ulta Marketplace, , , and DTC storefronts, while maintaining partnerships with major traditional retailers. Our culture of innovation, integrity, and collaboration fuels continued investment in digital capabilities and sustainable growth across our expanding portfolio.

Ecommerce Manager

Headquarters is in Glendale, CA

Hybrid schedule, 4 days per week in office

Pacific World Corporation (PWC) is seeking a highly motivated, detail-oriented, and strategic Ecommerce Manager to oversee and elevate our digital shelf presence across our growing portfolio of leading beauty and personal care brands (including Nails.INC, Trim, Holler & Glow, and Dippity Do). This role drives end-to-end content execution, manages key retailer platforms (Amazon 1P/3P, , , and Shopify DTC), and partners with external agencies to optimize retail media budgets and performance marketing.

• Platform Operations:
  Manage daily operations and growth strategy of brand storefronts across major retail platforms, with an emphasis on DTC US, , , and
• DTC Site Management:
  Manage and operate the brand's DTC storefront (Shopify), including site operations, content updates, merchandising, and promotions.
• Product Launches:
  Coordinate digital readiness for new product launches, seasonal collections, and innovations.
• Listing Health:
  Monitor listing health, buy box ownership, and pricing parity; identify and resolve unauthorized 3P seller issues or listing suppress ions.
• Inventory Alignment:
  Work with Demand Planning and Operations to monitor stock health, flag out-of-stock risks, and adjust promotional strategy according to shipping windows.

• Content Syndication:
  Oversee product content syndication using Salsify (PIM) to ensure accurate, optimized, and compliant listings.
• Cross-Functional Collaboration:
  
  Partner with Brand Marketing, Creative, and Regulatory teams to gather assets, organize creative briefs, and align on messaging priorities.
• SEO & Conversion:
  Lead SEO optimization efforts including product titles, bullet points, backend search terms, A+ content, and brand store updates to maximize conversion.
• Digital Shelf Monitoring:
  Use analytics tools (e.g., Pacvue) to audit listing quality, track share of voice, and evaluate competitive search rankings.

• Agency Management:
  Partner with external digital advertising agencies to guide, review, and optimize Search and DSP (Demand Side Platform) campaigns.
• Budget Tracking:
  Manage retail media budgets and analyze key digital shelf metrics (CPC, ROAS, ACoS, and TACoS) to ensure performance and ROI.
• Event Planning:
  Coordinate advertising coverage, promotional timelines, and media spend for retail events (e.g., Prime Day, Big Spring Sale, Back to School, and Holiday Beauty Hauls).

• Strategic Partnerships:
  Collaborate with the Ecommerce team on sales reporting, promotional planning, and strategic growth initiatives.
• Process Tracking:
  Maintain and streamline team project trackers, meeting agendas, action items, and content calendars to ensure execution deadlines are met.
• Workflow Optimization:
  Establish and refine scalable ecommerce workflows, compliance templates, and file structures.
• Team Development:
  Build internal team expertise in emerging retail platforms and technical…