Manager, Qualitative Insights

• Manage and, in some cases, lead multiple research and insights engagements simultaneously
• Act as a thought partner to junior- to mid-level clients
• Educate clients about every step of the research process
• Frame insights into actionable recommendations
• Develop trust and build lasting client relationships
• Develop discussion and activity guides
• Moderate online and face-to-face research
• Manage internal project members
• Take notes
• Manage project finances
• Develop nearly client-ready reports and deliverables, including slides, video deliverables, and microsites
• Manage accounts and projects, including scope and escalation of roadblocks
• Collaborate with internal cross-functional teams, including Insight Ops - Qual, Insights Design, India Cohort, Behavioral Sciences, Quant practice, and other practices
• Translate data into learnings
• Tell visual stories through data and comprehensive narratives
• Frame impactful and strategic recommendations
• Establish, support, and build relationships with junior- to mid-level Insights and Marketing client stakeholders
• Mentor, coach, and delegate work to Associates and Senior Associates
• Share responsibility for Associates' and Senior Associates' growth and development

• Minimum of 3 years of experience in market research
• Proven track record of managing multiple end-to-end research projects
• Strong understanding of qualitative methodologies, including focus groups, ethnographies, in-depth interviews (IDIs), and online communities
• Broad experience across objectives including JTBD/Needs, Segment Illumination, Audience Understanding, Journey Mapping, Product Innovation, and Positioning
• Excellent communication and presentation skills
• Ability to convey complex insights to diverse audiences
• Ability to work collaboratively in cross-functional teams
• Experience managing relationships with external vendors
• Proficiency in market research software and tools
• Proficiency in Microsoft/Google Suites
• Demonstrated curiosity and willingness to learn
• Openness to sharing, receiving, asking for, and applying feedback
• Adaptability to new methodologies and technologies
• Critical thinking, strategic thinking, project management, and solution-oriented problem identification
• Bachelor's degree and/or studies in a social science, communications, or business-related field are common among successful candidates; alternative education and experience backgrounds are accepted

Demonstrates expertise in managing end-to-end market research projects, utilizing qualitative methodologies, and translating data into actionable insights. Strong communication and collaboration skills are essential for building client relationships and mentoring team members.

• Market Research Management
• Qualitative Methodologies
• Client Relationship Development
• Project Management
• Data Analysis

• Market Research
• Focus Groups
• In-Depth Interviews
• Ethnographies
• Journey Mapping
• Product Innovation
• Microsoft Suite
• Google Suite
• Research Software Proficiency
• Data Visualization

• Excellent Communication
• Critical Thinking
• Strategic Thinking
• Adaptability
• Mentoring

• Insights Engagements
• Client Stakeholders
• Cross-Functional Teams
• Vendor Management
• Actionable Recommendations