Associate Director, Direct-to-Patient; DTP) Marketing, Oncology

Role:
Associate Director, DTP/Patient Marketing Oncology

responsible for developing and executing patient-centric marketing strategies to support oncology brands. Objectives include enhancing patient engagement, disease awareness, and treatment adoption through integrated multichannel campaigns.

• campaign development across digital media, websites, social platforms, advocacy partnerships, and field materials
• setting KPIs and performance metrics
• leveraging patient insights and market research
• managing agency relationships
• ensuring regulatory and legal compliance
• collaborating with cross-functional teams including Medical Affairs, Legal, Regulatory, and Market Research

• Bachelor's degree with 10+ years or advanced degrees with relevant experience in pharmaceutical or biotech marketing, especially within oncology or specialty therapeutics.
• Preferred skills include experience in digital and omnichannel marketing, product launches, stakeholder management, and data-driven decision making.
• High-value specifics include oncology therapeutic areas, patient engagement, oncology product launch support, and experience with complex cross-functional initiatives.
• Leadership accountabilities involve fostering inclusion, talent development, and empowering teams.

Location details, travel expectations, and compensation range are included, emphasizing a strategic, collaborative, and compliant approach to oncology patient marketing.