Senior Manager, Lifecycle & Buyer Growth Marketing

• Design and build B-Stock's buyer lifecycle architecture in Braze, including canvases, onboarding journeys, behavioral triggers, re-engagement flows, and retention programs
• Own segmentation strategy and execution across buyer behavior, transaction history, lifecycle stage, and engagement score
• Orchestrate email, in-app, push, and SMS messaging
• Build and iterate personalization frameworks and scoring logic
• Build AI-powered workflows or automations for execution speed, personalization, and campaign optimization
• Own deliverability and list hygiene across email and SMS
• Partner with Product and Data teams on signal requirements, segmentation infrastructure, event tracking, and trigger logic
• Write journey and technical requirements for engineering and data teams
• Lead experimentation across onboarding flows, messaging, and lifecycle touch points
• Partner with Buyer Relationship Managers and the BAM team on Key Buyer and Premier Buyer growth and retention programs
• Collaborate with Marketing, Product, Customer Support, and Finance
• Represent buyer engagement data and insights in cross-functional discussions
• Own dashboards tracking buyer-funnel conversion, activation, Key Buyer conversion, GMV contribution, and channel ROI
• Measure personalization impact and surface performance gaps and optimization opportunities

• 7+ years of marketing experience, with substantial hands-on lifecycle marketing experience and ownership of marketing automation platforms;
  Braze strongly preferred
• Iterable, Hub Spot, or Marketo also considered
• Proven ability to build lifecycle programs from scratch
• Strong measurement rigor, including designing experimentation frameworks, defining success metrics, and surfacing recommendations from ambiguous data
• Personally built AI-powered automations or agentic workflows to improve execution speed or operational efficiency
• Track record of partnering with Product, Engineering, and Analytics to ship lifecycle programs
• Experience in a B2B marketplace, wholesale, or two-sided platform environment preferred
• Familiarity with auction-based or reverse-logistics models preferred
• Prior experience managing tiered customer programs preferred
• Experience building a personalization or next-best-action system from scratch preferred
• Familiarity with CDP or data pipeline tools such as Segment, Snowflake, or Amplitude preferred
• Work Authorization required

Demonstrates expertise in designing and executing buyer lifecycle marketing strategies using Braze, with a strong focus on personalization, automation, and measurement. Proven ability to collaborate cross-functionally and leverage data insights to optimize buyer engagement and retention.

• Braze Lifecycle Marketing
• AI-Powered Automations
• Experimentation Frameworks
• Segmentation Strategy
• B2B Marketplace Experience

• Lifecycle Marketing
• Marketing Automation Platforms
• Personalization Frameworks
• Email Messaging
• SMS Messaging
• Behavioral Triggers
• Onboarding Journeys
• Campaign Optimization
• Data Analysis
• Success Metrics

• Collaboration
• Communication
• Leadership
• Problem-Solving
• Strategic Thinking

• B2B Marketplace
• Two-Sided Platform
• Auction-Based Models
• Reverse-Logistics Models
• Customer Relationship Management

• Braze
• Iterable
• Hub Spot
• Marketo
• Segment
• Snowflake
• Amplitude