Director - Client Engagement; Marketing

1.0 FTE Full time Day - 08 Hour R2656068 Hybrid  Admin Marketing Client Engagement Other PALO ALTO, 1840 Embarcadero, California

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Day - 08 Hour (United States of America)

A front-facing marketing leader and relationship builder for key stakeholders ("clients") providing critical and informative input for marketing strategies and plans that support initiatives across the Enterprise, that may include Stanford Medicine Partners, Stanford Health Care Tri-Valley, Digital Health, Corporate Partners and Accountable Care Organization (ACO) Products, Stanford Medicine's Service Lines, Medical Office Buildings, and special projects. Brings innovative ideas, techniques and marketing opportunities to the forefront to benefit Stanford Medicine and continue to position the organization as a leading academic medical center.

The role has both account-specific budget and staff supervisory responsibilities.

Stanford Health Care

• Leads small team in development of holistic and actionable marketing plans that align with organizational priorities and include strategic marketing objectives, target audience definition, positioning data points, key messages/differentiators, tactics, timeline, and metrics.
• Oversees and holds ultimate accountability for the team’s execution of marketing plans and closely monitors outcomes/metrics.
• Builds and maintains strong client relationships with key stakeholders and departments throughout the organization.
• Regularly provides and presents updates to key internal and external stakeholders regarding marketing initiatives and impact.
• Closely collaborates with Marketing, Communications, Market Development and Outreach departments to ensure marketing efforts align with and drive support for Stanford Medicine’s goals.
• Garners support for marketing plans and programs through collaboration with key internal and external stakeholders to influence and effectively reach agreement in a diplomatic and efficient manner.
• Understands and shares competitor positioning and opportunities to help develop stronger marketing plans and tactics.
• Influences go-to-market plans that differentiate Stanford Medicine, engage and educate the community as well as maximize current slot utilization.
• Coaches, mentors and manages assigned staff to foster collaboration, increase efficiency and deliver measurable results.

• Bachelor's degree in a work-related discipline/field from an accredited college or university. Master’s degree preferred.

• Ten (10) years of progressively responsible and directly related work experience.
• Seven (7) years of supervisory experience.
• Experience in an academic medical or community hospital setting preferred.

• Effectively translates core business strategies into actionable initiatives with deep knowledge of concepts, principles and methods of developing and executing effective marketing strategies.
• Proven expertise as both a strategic thinker and a project manager with a keen ability to synchronize the two.
• Demonstrated experience in presenting complex ideas in a simple and impactful manner (verbal and written).
• Ability to digest market research (e.g., competitive benchmarking and audience studies) to inform customer targeting strategies.
• Proven client credibility - strong relationship building and bridging competencies with demonstrated ability to recognize and resolve conflicts through collaboration, communication and customer (patient and physician) advocacy.
• Do…