Product Marketing Manager, Buyer

• Own GTM strategy and launch execution for buyer-facing features such as saved search, delivery preferences, and customer preferences
• Define adoption metrics upfront and deliver against them
• Propose prioritized GTM plans aligned with the product roadmap
• Develop deep understanding of B-Stock buyer segments and repeat platform engagement drivers
• Build and maintain behavioral buyer personas and use them to improve product positioning and campaign briefs
• Brief Lifecycle Marketing on feature launches, audience targeting, key messages, and behavioral triggers
• Generate and test hypotheses about buyer behavior and feature adoption
• Partner with Analytics to define measurement frameworks and feature adoption metrics
• Pull reports, interpret cohort analyses, and make evidence-based recommendations
• Track post-launch performance and provide recommendations to Product and Analytics
• Attend sprint reviews and product forums and build relationships with Product and Engineering
• Share product-data insights with Lifecycle Marketing to improve cohort targeting and retention programs
• Maintain clear handoffs between Product Growth and Lifecycle Marketing

• 4+ years in product marketing, growth marketing, or a related field, ideally in B2B marketplace, SaaS, or e-commerce
• Track record of launching product features and driving measurable adoption, defining metrics, owning GTM, and reporting on results
• Strong data fluency, including generating hypotheses, structuring analysis, and making evidence-based decisions
• Cross-functional experience with Product and Engineering in an agile environment
• Ability to build trust and influence without formal authority
• Experience briefing a lifecycle, CRM, or demand-generation team on product-driven campaigns
• Excellent written communication skills
• High ownership orientation
• Work Authorization required
• Preferred: experience working directly with Analytics or Data teams
• Preferred: familiarity with Salesforce, Amplitude, Jira, Braze, or similar CRM/analytics platforms
• Preferred: experience with landing page optimization or conversion rate experimentation
• Preferred: exposure to SEO/AEO content strategy related to product discovery
• Preferred: background in marketplace businesses, recommerce, wholesale, or supply chain-adjacent industries

Demonstrates expertise in Go-To-Market (GTM) strategy, product feature adoption metrics, and cross-functional collaboration with Product and Engineering teams. Proficient in data analysis, buyer persona development, and lifecycle marketing to drive product engagement and retention.

• GTM Strategy Ownership
• Data Fluency
• Cross-Functional Collaboration
• Product Feature Launching
• Lifecycle Marketing Briefing

• Product Marketing
• Growth Marketing
• Metrics Definition
• Cohort Analysis
• Hypothesis Generation
• Landing Page Optimization
• Conversion Rate Experimentation
• SEO Content Strategy

• Excellent Written Communication
• Trust Building
• Influencing Without Authority
• High Ownership Orientation

• B2B Marketplace
• SaaS
• E-Commerce
• Recommerce
• Wholesale
• Supply Chain

• Salesforce
• Amplitude
• Jira
• Braze