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Senior Director, Marketing – Germline Portfolio
Job in
California, Moniteau County, Missouri, 65018, USA
Listed on 2026-09-15
Listing for:
Jobtailor
Full Time
position Listed on 2026-09-15
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Product Marketing
Job Description & How to Apply Below
- Lead the strategic direction, brand development, and commercial success of the hereditary cancer testing and germline portfolio
- Oversee the commercial lifecycle of hereditary screening tools
- Develop and execute a commercial roadmap for hereditary cancer and rare disease testing
- Own market-facing narratives around VUS resolution and family-member testing programs
- Drive product positioning, messaging, and go-to-market strategies
- Lead physician marketing, patient-advocacy engagement, and digital clinician portal development
- Partner with Sales and Learning & Development on sales enablement and training materials
- Collaborate with R&D, Medical Affairs, and Laboratory Operations to ensure scientific accuracy and regulatory compliance
- Rally multiple departments behind a unified marketing vision and translate growth strategy into commercial success
- Bachelor’s degree in Life Sciences required
- MBA, MS in Genetic Counseling, or PhD preferred
- 10+ years of direct marketing experience in healthcare or life sciences
- At least 5 years in a senior leadership role focused on oncology, advanced diagnostics, or germline genetics
- Deep understanding of Next-Generation Sequencing (NGS) workflows, cancer genomics, and hereditary cancer testing
- Practical familiarity with digital tools and modern AI-driven workflows
- Ability to develop commercial roadmaps, product positioning, messaging, and go-to-market strategies
- Knowledge of FDA, CLIA, and CAP regulatory requirements
- Experience with physician marketing, patient-advocacy engagement, and digital clinician portals
- Ability to collaborate cross-functionally with R&D, Medical Affairs, Laboratory Operations, Sales, and Learning & Development
Demonstrates expertise in leading commercial strategies for hereditary cancer testing and rare disease diagnostics, with a strong focus on product positioning, market narratives, and regulatory compliance. Proven ability to collaborate across departments to drive growth and ensure scientific accuracy in marketing initiatives.
Highest-signal resume keywords- Hereditary Cancer Testing
- Next-Generation Sequencing (NGS)
- Oncology Marketing
- Regulatory Compliance (FDA, CLIA, CAP)
- Cross-Functional Collaboration
- Commercial Roadmap Development
- Product Positioning
- Messaging Strategy
- Go-To-Market Strategy
- Digital Clinician Portal Development
- Sales Enablement
- Patient Advocacy Engagement
- Market Analysis
- Cancer Genomics
- Advanced Diagnostics
- Leadership
- Strategic Thinking
- Collaboration
- Communication
- Engagement
- Bachelor’s Degree in Life Sciences
- MBA
- MS in Genetic Counseling
- PhD
- Healthcare Marketing
- Life Sciences
- Germline Genetics
- VUS Resolution
- Clinical Laboratory Standards
- Digital Tools
- AI-Driven Workflows
Position Requirements
10+ Years
work experience
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