Founding Product Marketer

Founding Product Marketer About Vooma

Enterprise software is in the midst of a revolution. The world is shifting from "systems of record" to "systems of automation" — LLM-powered agents that perform complex business tasks alongside humans, with increasing autonomy. The companies that lead this shift in major industries will become the most important companies of the AI era.

Vooma's mission is to build an autonomous execution platform for global logistics, starting with America's $800+ BN trucking industry. Everything you touch in the physical world moved on a truck — yet much of logistics is still run phone calls, emails, text messages from large teams spending much of their job on tedious administrative work. We’re building a future where physical product moves across the globe seamlessly and frictionlessly so entrepreneurs and businesses thrive.

Our founders know the industry and problem space deeply. Jesse grew and sold 4 logistics technology companies and Mike was employee number 2 at Kodiak Robotics (went public, NASDAQ: KDK), a leader in self-driving trucks.

We're growing rapidly, have many millions of ARR, 149% net revenue retention, work with many of the largest logistics companies in the US, have an insanely talented team, and are backed by top tier investors like Craft Ventures, Index Ventures, Y Combinator, as well and CEOs, founders, and executives from across the logistics industry.

You’ll be Vooma's founding product marketer , reporting directly to our CEO, and the person responsible for how the world hears about, understands, and buys what we’re building.

Our platform has grown and evolved fast, our GTM team is scaling, and the power of what we’ve built is compounding every quarter. The story of our impact needs to keep pace, and right now, it isn’t. The freight industry has heard plenty of over promises from tech companies, and your job is to cut through that with sharp positioning, credible storytelling, and launches that land.

This is a generalist role with a wide surface area. You’ll own everything from how we describe what we do, how our product helps transform our customer’s businesses, how we articulate a unique message to the market, how our sales team sells, how we bring that to life through content, and some overall brand positioning. As we grow, you’ll shape what the product marketing function becomes.

This is an incredible opportunity to help transform how 12% of the world’s GDP operates.

• Own positioning and messaging for the company and product — for the industry, for buyers, and for users on the floor
• Drive product launches end-to-end — naming, messaging, content, customer comms, internal enablement — so every release lands with customers and the market
• Partner closely with our SVP Sales and CEO to arm our sales team with the pitch decks, demos, one-pagers, and competitive intel they need to close enterprise deals
• Turn customers into advocates — case studies, testimonials, references, conference appearances, the works
• Build the content engine — blog, newsletter, social, conference materials — whatever it takes to be the loudest, most consistent, most credible voice in freight AI
• Partner with product and engineering to translate technical capability into customer value, and bring market insight back to inform what we build
• Set the systems and rhythms that let marketing run reliably as we scale

• Real B2B product marketing experience — you’ve owned positioning, launches, and sales enablement, not just demand gen or content production
• A track record marketing to real-world, non-Silicon-Valley audiences — ops teams, fleet managers, financial services, healthcare, manufacturing, or similar buyers who don’t read Tech Crunch. Or proof you…