Director, PR – LA or NYC

• Lead the development of PR strategies supporting brand priorities, core franchises, new innovations, and purpose-led campaigns.
• Own the global PR calendar and messaging framework across product, brand, and corporate storytelling.
• Translate product positioning into press-worthy narratives and experiential that reflect brand pillars of innovation, performance, and cruelty-free luxury.
• Support meaningful media coverage in fashion, beauty, lifestyle, and business publications across global markets.
• Position artist-led moments (eg: red carpets, campaign collaborations, BTS) that enhance brand credibility.
• Oversee day-to-day management of US media agency to ensure timely execution, high-quality placements, and strategic alignment with brand objectives.
• Establish a comprehensive strategy for seeding Media, VIPs and MUA’s, continuously building our community and fostering new relationships on behalf of the brand.
• Lead 360 PR planning for global product launches, events, and brand campaigns.
• Drive creation of all global PR materials including press releases, PR mailers, toolkits, asset packs, press sheets, talent briefs, and event guidelines.
• Ensure campaign execution is elevated, on-brand, and aligned with cultural moments and market needs.
• Track, analyze, and report on campaign performance to assess impact, media value, and strategic learnings.
• Partner with leadership on internal announcements, employee engagement initiatives, and thought leadership storytelling.
• Draft messaging for founder and executive communications where needed for panels, press, or corporate initiatives.
• Create and manage content calendar to support Hourglass Linked In.
• Work closely with Brand, Retail, Social, and Creative to ensure integrated messaging and campaign alignment.
• Oversee agency partners, manage timelines and budgets, and measure results against KPIs.
• Manage PR budget and Press event spend in partnership with regional team with tracking and measurement.

Requirements

• Minimum 8 years of public relations or brand communications experience, ideally in beauty, luxury, fashion, or lifestyle.
• Demonstrated success of creating dynamic and results-driven communication strategies
• Creative excellence in press communications, writing skills and presentation development.
• Deep familiarity with the global beauty landscape, including emerging tastemakers and artist-led storytelling.
• Strategic thinker with strong writing skills and exceptional attention to detail.
• Confident communicator with experience presenting to leadership and cross-functional partners.
• Proven ability to lead through complexity and adapt quickly to changing priorities.
• Passionate about the intersection of beauty, artistry, innovation, and design.
• Must be able to work from Corporate Office 3 days a week.

Core Competencies

Demonstrates expertise in developing and executing comprehensive PR strategies that align with brand priorities and drive impactful media coverage. Possesses strong writing skills and a deep understanding of the beauty and fashion landscape, enabling effective storytelling and relationship building.

Highest-signal resume keywords

• Public Relations Experience
• Strategic Communication Development
• Press Communication Excellence
• Media Relationship Management
• Campaign Performance Analysis

ATS Optimization Keywords

Hard Skills

• Press Release Writing
• Content Calendar Management
• Event Planning
• Media Coverage Tracking
• Budget Management

Soft Skills

• Creative Excellence
• Confident Communication
• Attention to Detail
• Adaptability
• Leadership

Industry Keywords

• Beauty
• Luxury
• Fashion
• Lifestyle
• Brand Communications